Columbia, Maryland, United States
Highly skilled, award-winning Communications & Marketing Executive driven to supply creative solutions to optimize operational performance. Expert at accelerating business growth through relationship-building and identifying and translating unique customer requirements into effective solutions. Enterprising strategist and empowering leader who exhibits ethical stewardship and a commitment to excel. Dedicated to exceeding expectations with innovative, on-brand strategies yielding clients’ desired results. ➢ Communications & marketing ➢ Strategic planning ➢ Writing/content marketing, editing & design ➢ Branding / brand management & messaging ➢ Website development ➢ Campaign implementation & KPIs ➢ SEM/SEO, digital marketing/analytics ➢ Marketing automation ➢ Project management ➢ Management & leadership ➢ Mentoring | cross-functional team-building ➢ Business development ➢ B2B, B2G, B2C
▪ Secured front-page newspaper, TV coverage and other media placements for a local nonprofit’s largest annual event and employed broad digital outreach to boost event attendance. ▪ Delivered comprehensive strategic marcom plans for clients of a rapidly growing public relations agency. ▪ Migrated dozens of client websites at a national corporation to a new platform, prepared them for launch.
▪ Established and directed marketing plan, budget, and team for new contracts totaling +$3 billion. ▪ Launched five websites within three-month period to reflect updated company branding and refreshed user experience: Built two sites from concept to launch with 508 compliance, in collaboration with IT. ▪ Established search engine marketing/optimization (SEM/SEO) efforts to raise company's profile among key competitors; secured vendors, strategized keywords and wrote Google/Facebook ad content. ▪ Applied Salesfusion data and Google Analytics to evaluate outcomes of emails and websites. ▪ Implemented compelling new company brand and messaging through a robust array of internal and external communications, elevating the company’s marketplace standing. ▪ Created and developed communications plans and social media initiatives that engaged target markets. ▪ Doubled prior business leads within two years through sponsorship and effective event marketing strategies that included email blasts, mailers, raffles and memorable booth setups. ▪ Collaborated with a trade organization to produce and launch a video combating mental health stigma; it became the most-viewed video of its kind through an engaging marketing campaign employing social media. ▪ Operationalized a comprehensive marketing strategy highlighting a new clinical monograph, generating the highest-performing webinar event in recent history. ▪ Spearheaded the use of infographics and award-winning, multi-format outcome reports.
▪ Developed and implemented the first marketing strategy within my business unit, resulting in greater team collaboration and more understanding of marketing’s contribution to business goals. ▪ Established and nurtured relationships with key stakeholders, focused on reinforcing the importance of an impactful marketing communications campaign and effective stakeholder communications.
▪ Increased employee engagement by producing internal communications programs, including an award-winning internal customer service campaign; successful town-hall events for CEO and other executives; and a high-profile video campaign to unite employees nationwide around the business strategy. ▪ Ensured companywide adherence to brand guidelines; authored content for publications.
▪ Transformed primarily print communications strategy to digital. ▪ Increased digital presence by 90% by implementing interest-grabbing e-newsletter/email campaigns and revamping website into an award-winning format. ▪ Maintained organization’s high profile in the business community through support of communications plan that included advertising and media relations