Caldwell, New Jersey, United States
Results-driven B2B marketing leader with over 20 years of experience, including 15 years dedicated to scaling partner ecosystems across cybersecurity and enterprise software. Expert at delivering integrated GTM programs, engaging content, and turnkey tools that empower partners to generate leads and drive revenue. Adept at fostering reseller and alliance relationships through high-touch support and cross-functional collaboration to enhance brand loyalty and fuel sustainable growth. Skills: Channel Marketing, Partner Relationship Management, Integrated Campaigns, Sales Enablement, GTM Programs, Demand Generation, Brand Awareness, Content Creation, Copywriting, Graphic Design, UI/UX Design, Event Management, Performance Tracking, Market Research, and Project Management MarTech Stack: HubSpot, Marketo, Mailchimp, LinkedIn, Salesforce, Microsoft Dynamics, Hootsuite, Google Search Console, Google Analytics, Adobe Creative Cloud, Canva, and WordPress PRM: Unifyr (ZiftOne), Mindmatrix, and Impartner
Managed programs within the global channel marketing and enablement team, supporting a portfolio of enterprise cloud and SaaS solutions within the Content Lifecycle Automation (CLA) business unit. Led marketing initiatives and cultivated North American dealer relationships to accelerate pipeline and boost revenue. Collaborated with sales, product management, and enablement teams to align messaging and reinforce market positioning. Launched targeted industry campaigns and created essential resources that fueled growth.
Directed marketing programs for the U.S. reseller ecosystem, focused on innovative document composition and automation technologies. Worked closely with channel sales to engage and activate partners. Developed solutions-focused content, digital campaigns, and marketing toolkits that broadened market reach and increased profitability. (Merged with Upland Software January 2022)
Provided strategic creative services to B2B clients, specializing in branding, digital communication assets, and UI/UX design. Refined visual storytelling and used Adobe Creative Suite to develop marketing brochures and branded playbooks.
Launched career in digital transformation, marketing scanning services and document management software including Filebound (later merged into Upland’s CLA business unit in 2012). Developed the brand’s digital presence through website design, automated email campaigns, and data-driven lead generation. Produced all technical collateral and managed end-to-end logistics for trade shows and webinars to drive market awareness and sales.