Christine Chia

Managing Director - Search and Gemini Partnerships APAC at Google | ex-Meta | Mother | Builder

Singapore

About

International Business Leader with 20 years in the Technology and Financial Services industries across highly diverse vertical exposure. A proven track record of success in developing and executing growth strategies, building and leading high-performing teams, and driving innovation.

Experience

  • Google ()
    • Managing Director - Search and Gemini Partnerships APAC
      Aug 2023 - Present · 3 yrs

      Responsible for accelerating the adoption and growth of Google's core AI and Information products through strategic partnerships. My team and I build and manage alliances across the region's diverse partner landscape, focusing on content, distribution, integrations and growth strategies.

    • Director, Shopping & Local Services
      Jul 2021 - Sep 2023 · 2 yrs 3 mos

      Building Shopping and Local experience on Google across APAC

  • Thinkfluencer at Tigerhall
    Jan 2021 - Present · 5 yrs 7 mos

    Tigerhall is a mentor media platform that aims to close the gap between what academic education teaches and what people actually need to succeed in the real world. I leveraged my years of professional experience to share my industry expertise in a podcast for Tigerhall, available to download on App Store or Google Play.

  • Facebook (5 yrs)
    • Global Director, Jobs Partnerships
      Feb 2021 - Jul 2021 · 6 mos

    • Director, Commerce Partnerships
      Jan 2018 - Jul 2021 · 3 yrs 7 mos

      Lead partnership and business strategy for all commerce surfaces across the family of apps at Facebook

    • Director, Platform Partnerships APAC
      Aug 2016 - Jan 2018 · 1 yr 6 mos

      Manage product/platform partnerships with key Developers and Businesses in region and the developer ecosystem

  • American Express (11 yrs 11 mos)
    • Vice President, International Business Development
      Jan 2012 - Jul 2016 · 4 yrs 7 mos

      Responsible for regional strategic partnerships and investments to grow consumer cards business Areas of focus : provide though leadership to internal business partners, led a wide scope of strategic partnership and business development negotiations, conception of new partnership strategies across sectors and industries, equity investment into new technology and M&A. Deployment and innovation in payment through mobile wallet partnership and digital innovation.

    • Director - Business Insights
      May 2007 - Jan 2012 · 4 yrs 9 mos

      An experienced founding leader with American Express Business Insights, a global information, analytics and consulting organization, providing both merchants and partners actionable insights that inform their business strategy. Led the creation, development, marketing and sales activities of American Express’ Business Insights in Europe and APAC to service key business with both global and local footprint. Responsible for teams of professional sales consultants and statisticians in Europe and Asia, who combine the world’s leading global database of real, behavioral data with analytical expertise, to deliver meaningful insights to our partners. Key responsibilities : Sales Management, Consulting development, Client management, Analytics science, People management, New Product Development and New Business Development Geographical focus - JAPA / EMEA markets Key industry focus - Global Luxury Retail, Lodging, Airline, Retail

    • Senior Marketing Manager - Regional Product Management and Customer Value Strategy
      Sep 2004 - Apr 2007 · 2 yrs 8 mos

      Responsible for strategic development of new product platform and customer insights • Designer of new product platforms in the Asia Pacific region with broad application across markets, allowing speedy and transparent execution from market to market • Responsible for end to end development of platforms from understanding segment insights, analyticsto drive the development of benefits and framework, pricing, financials, and execution plans. Champion Charge Card product management across the Asia Pacific region based on customer needs • Development of product revitalization concept and framework tailored to the needs of the market for research to identify winning concepts and product structures based on customer needs • Lead in providing thought leadership in construct winning products and propositions, specific to market requirements

  • Marketing Manager - Wealth Management at ABN AMRO
    Sep 2003 - Sep 2004 · 1 yr 1 mo

    Create the proposition and strategy to gain leadership for ABN AMRO Bank in the providence of Wealth Management solution and Banking in Singapore • Defined customer segmentation to enhance cross product holdings and cross product development • Established the Bancassurance customer proposition along side with Product team, in line with overall Wealth Management proposition Developed the Brand presence/promise of ABN AMRO Bank in Singapore - Corporate Branding Campaign global implementation in market Other Areas of focus • Established more efficient cross product bundling tactics, linking the core product with other products to enhance customer value and revenues • Create alignment in the usage of various channels available in the Bank for promotions and sales, resulting in optimization of channel usage, customer engagement and profitability • Deposit product management and develop goals set in absence of a product manager