Berlin, Berlin, Germany
Chief Commercial Officer with over 25 years of experience fuelling revenues, growing market share, and boosting the competitive performance of diverse businesses on a global level. Equipped with a notable history of successes within service-oriented industries, always focusing on B2C and B2B customer-centricity, innovation, communication, and sustainable business results. An international leader with a passion for people and digital transformation. Fluent in German, English, and Spanish, and with good knowledge of French and Italian. * Growth & business development with a commercial focus, executing offline and online marketing strategies to boost competitiveness and continuously increase revenue results. * Tripled KPIs in online marketing and direct online revenues. * Initiated and executed online marketing activities around website traffic, social media, performance marketing, SEO, content marketing, CRM, marketing automation, IT interfaces, and process improvements. * Provided market and customer insights by implementing and monitoring market and customer research, trend reports, business intelligence, and Google Analytics. * Built corporate brands and secured brand perception by defining and managing corporate identities and corporate designs in alignment with missions and brand standards. * Grew, mentored, and guided international talented teams of cross-functional specialists focused on constant motivation and surpassing revenue objectives within multinational and agile environments. CORE COMPETENCIES Marketing | E-Commerce | Campaign Management | Digital Marketing | Growth & Performance Marketing | Brand Management | B2B and B2C Strategies | CRM | Lead Generation | Loyalty Programs | Sales Management | Public Relations | Social Media | Content Marketing | Creative Thinking | Recruitment | Budgeting | Cost Controlling | Market Research | Project Management | Business Development | Business Intelligence | Google Analytics | Hospitality | Tourism | Trade | Retail | Publishing | Media | SaaS | Marketplaces | Apps | Platforms | Design Thinking | Digital Transformation | Industry 4.0 | Executive MBA
Selected Member, Yext Innovator Community - a goupr of experienced Yext users who work closely with the product team to provide ongoing feedback and help shape the product roadmap and customer experience.
Member of the Executive Management Board and direct report to the CEO. Heading the departments: Marketing, E-Commerce, B2B Sales, Conventions Sales, Revenue Management, Distribution, Data & Analytics, PR, and LCC travel agency with a team of >120 people, and full P&L responsibility.
Responsible for the operational management of INCENT and the commercial management of the business unit “corporate benefits portals”. Heading the Marketing, E-Commerce, Brand Partner Sales, Account Management, Corporate Sales, BI, and IT departments. Product lead for our benefits and loyalty portals. INCENT Corporate Services GmbH is Germany's most successful employee benefit and loyalty program with innovative portal solutions for over 1,000 companies that offer access to attractive added value offers from numerous high-quality partners. www.vorteile.net | www.mitarbeiterportal.com
Member of the Executive Management Board with direct report to the CEO. At Lyreco Advantage Deutschland GmbH & Co. KG, heading the departments: Corporate Accounts & SMB Sales (Field & Inside Sales), Customer Solutions (Sales Support, Tender Management, E-Business), Customer Service, Marketing and Furniture Solutions with >130 people. The Lyreco Group is the European leader and the third-largest distributor of workplace products and services in the world. The group directly operates in 25 countries in Europe and Asia with >10,000 employees and covers 17 additional markets on 4 continents through a network of distribution partners.