Christine Watts

Global Marketing and Strategic Communications. Vice President Corporate Marketing at Taylor & Francis Group

Greater Northampton Area, United Kingdom

About

Experienced Board executive inspiring solutions driven leadership. “Can do” personality who brings energy into the room! Inclusive, engaging team approach in complex organisations. Significant public sector, government, stakeholder relations and commercial experience. Proven leadership of award winning UK and global marketing campaigns including TV, digital and experimental. Creative marketing and product management driven by consumer insight. Championed export market development and in country promotion. Twenty years experience delivering high quality strategic communications, external affairs, crisis communications, reputation management and digital engagement strategies. Confident change manager. Specialties: - Corporate marketing, communications and external affairs - commercial and public sector - Product management P&L - B2B and B2C award winning marketing campaigns - Large team leadership, coaching and development o Communications strategy - internal and external stakeholders o Project planning & execution o Team development & management o Budgetary management o Media relations UK & Europe including crisis PR, major incidents, proactive media both traditional and social networks - B2B technology global listed corporations - NHS service transformation and communications - agri-food supply chain knowledge transfer -New market development and export growth

Experience

  • Vice President Corporate Marketing at Informa
    Feb 2022 - Present · 4 yrs 6 mos

    Exciting times ahead with an inspiring new global team. Thank you to all those who have made me hugely welcome so far at Taylor and Francis Group and I look forward to being part of this ambitious, forward thinking team. I am delighted at the opportunity to learn with new colleagues and inspired to join a new sector. Looking forward to fresh, creative marketing and content for a service with real heritage and integrity and a drive to grow.

  • Chief Communications and Market Development Officer at AHDB - Agriculture and Horticulture Development Board
    Jan 2016 - Feb 2022 · 6 yrs 2 mos

    An exciting strategic leadership role. It's all about promoting British agriculture within domestic and international markets. Leading the successful #weeatbalanced consumer marketing campaign supporting a positive consumer attitude shift to meat and dairy. Highly motivated to protect and promote the reputation of British food and farming. Leading industry collaboration to improve the complex matters of welfare and sustainability to be world leading in our production systems. Award winning team - Yves Dubonnat International Dairy Campaign of the year for “The Department of Dairy Related Scrumptious Affairs” 2021 Finalist FDF Campaign of the Year

  • Director of Communications and Engagement at Mid and South Essex NHS Foundation Trust
    Sep 2012 - Jan 2016 · 3 yrs 5 mos

    Focused on building a postive internal communications and open communications for staff and clear and accurate information to improve service delivery for patients and their carers.Building a reputation that befits a quality NHS provider.

  • Chief Marketing Officer at University Hospitals Coventry and Warwickshire NHS Trust
    May 2009 - Sep 2012 · 3 yrs 5 mos

    Trust Board member accountable for developing the Trusts public, patient and staff communications and engagement strategies including reputation and identity promoting staff as advocates and via social networking campaigns and PR. Also Executive lead for ICT department and Transformation Team developing innovative approaches to efficiency and commercial strategy promoting patient choice across a range of services. - Accountable Executive for the Award Winning ICT department - Accountable Executive for the Trust Impact team leading service redesign and transformation including Improvement Boards to improve efficiency and patient experience in outpatients, theatres and outpatient pharmacy services. - Award winning communications team with positive HSJ and PR week campaign profiles in summer 2012 for social media tweetathon from our maternity wards breaking new ground! - Award winning Patient Engagement team delivering a better environment for patients and their carers.

  • VP Marketing EMEA at Zebra Technologies
    Apr 2003 - Apr 2009 · 6 yrs 1 mo

    I have an exciting international position within a growing technology corporation. I report to the Managing Director with responsibility for marketing strategy and delivery in a highly competitive, global technology business. o Structure, develop and manage team of over 20 marketing professionals including communications, PR, product, end user and vertical marketing teams and network of external communications suppliers. o Manage multi million £ marketing spend o Own corporate communications and integrated marketing campaigns across UK, Europe, Middle East Africa. o Drive PR messaging to gain thought leadership in sector. o Lead production and dissemination of internal and external communications.