Waiblingen, Baden-Württemberg, Germany
Strategic, creative and accomplished marketing executive with more than 20 years of marketing and customer experience in fast moving consumer goods, optics and optoelectronics as well as outdoor power equipment, digital solutions and services for forestry, agriculture, landscaping, construction and garden owners. Passionate about premium quality brands, transformation, organizational development and putting the customer center stage. I move easily from vision to strategy to implementation while staying focused on business objectives and the company’s purpose. For me, the key to success and growth comes from building and leading highly effective, motivated marketing teams based on self-leadership, compassion and emotional intelligence. I strongly believe in the power of collaboration and trust – internally and across all countries. Let’s bring together customer satisfaction, new leadership and business growth. Specialties: B2C / D2C & B2B Marketing, Brand & Product Development, Strategic Planning, Product Life Cycle Management, Product Positioning, Market and Business Development, Customer & User Experience, Content & Channel Management (Website, Social Media, PR, E-Mail, Apps etc.), Communications Strategy, Demand/Lead Generation, Public Relations & Reputation Management, Omni-Channel Marketing, Performance Marketing, Influencer Marketing, Sales & Marketing Analytics, Advertising, Cross-cultural Co-Work & Governance, Systematic Coach & Process Consultant, Creative Services, Agency & Vendor Management
Systemic Coach and Process Advisor training and qualification (DBVC)
Brand development including strategic media planning.