Dubai, United Arab Emirates
I work at the intersection of enterprise revenue, AI, and go-to-market strategy, helping businesses adopt new technologies and translate them into measurable growth. Over the past several years, I’ve led large enterprise portfolios across the Middle East, consistently driving growth through a combination of product adoption, stakeholder alignment, and data-driven decision making. A big part of my work has been helping organizations adopt solutions that are not always easy to understand or measure upfront—whether that’s AI workflows, automation, or new platform capabilities. I focus on simplifying complexity, aligning cross-functional teams, and building clear business cases that drive investment decisions. Some highlights: Led adoption of a new omni-channel product, successfully shifting competitive share and unlocking new budget streams Worked closely with agency and partner ecosystems to influence growth and expand share of wallet Built AI-driven workflows and automation systems to improve prioritization, efficiency, and decision-making I’ve partnered with enterprise clients across retail and e-commerce, working with stakeholders from C-level to execution teams, and collaborating with product, engineering, and sales to deliver integrated solutions.
Own and grow a large enterprise portfolio, consistently delivering strong performance in a highly competitive market Drive net new and expansion deals through product adoption and strategic investment scaling Lead adoption of an omni-channel product by aligning multiple stakeholders and shifting competitive share Manage complex, multi-stakeholder engagements across business, technical, and measurement teams Activate partner ecosystem (agencies and technology partners) to influence pipeline and accelerate growth Build and deploy AI-driven workflows to improve lead prioritization and operational efficiency Develop data-driven GTM strategies and insights to influence investment decisions and increase share of wallet Collaborate cross-functionally with product, engineering, and sales teams to resolve blockers and drive adoption
- Experience in managing multiple retail clients like splash, Max, Centrepoint etc... - Liaising with vendors to test out new betas and ensuring best practices are followed - Strategizing across accounts to achieve required KPI's like ROI, lower cost per acquisition, installs at lower CPI -Recommending new areas of improvements to clients - Fast and easy data extraction with SQL, presto.. - Project management skills and confident with clients
• Developing back office system and optimization tool for risk analysis. • This includes various units for cash reconciliation system, P&L adjustments etc.... • Implemented fluent Nhibernate (ORM) for the back end development. • Implementing validations for data and design patterns • Developing report generation unit for each system. • Creation of execution plans and meeting deadlines for each component. • Code design for each component of the system. • Worked with Git version control.