Basel, Basel, Switzerland
Global Marketing Executive | Full Funnel Growth Architect | People-First Leader I don't just "do" marketing, I shape culturally relevant brand experiences with focus & consistency. With 14+ years transforming iconic brands like Jacobs (Mondelez/JDE), Fossil, Michael Kors and Diesel (Fossil Group), I’ve consistently bridged global marketing strategy with local relevance across EMEA and high-growth markets like India and the Middle East. My journey has evolved from hands-on brand builder to trusted advisor at C-level, always focused on the end consumer. What sets me apart: I drive impact and thrive where complexity meets opportunity. • Revitalizing brands in saturated or rapidly evolving markets is my sweet spot. • I translate insights, cultural relevance and commercial outcomes into tangible growth. From unlocking double-digit uplift to boosting brand health across FMCG and fashion. • I lead transformation with vision, empathy, and clear processes. • As a people-first leader, I build and empower high-performing teams (up to 60 FTEs) through trust and clarity. Selected wins I'm proud of: ✓ Regained #1 market share for Fossil in France with a holistic strategy ✓ Received company award for outstanding business growth in Germany (coffee pods) ✓ Recognized for world-class leadership in internal pulse survey Kindness is my superpower. I get to the point, focus on what truly matters and make things happen. Currently, I’m fascinated by the combination of smart tech (yes, AI) and the timeless demand for cultural relevance, emotional storytelling, and unforgettable brand touchpoints. It’s about amplifying efficiency while delivering hyper-personalized, culturally grounded messaging. Looking to connect with inspiring minds across CPG, fashion, luxury, lifestyle, and innovation-driven sectors. Let’s build what’s next.
PHOENIX Pharma Switzerland is a healthcare provider that reliably provides people all over Switzerland with medication and medical products, playing an important role in the safe provision of healthcare. The company offers an ever-expanding range of products and innovative services along the entire pharmaceutical value chain. Driving brand transformation and strategic growth through integrated marketing and communication leadership.
FOSSIL GROUP is a global leader in lifestyle accessories, generating $1B+ in revenue as a manufacturer and licensing partner for brands like Armani, Diesel, Fossil, Kate Spade, Michael Kors, and Tory Burch. • Since 2024 additional responsibility of driving growth & change within global Emerging Markets (focus: India, Middle East)
• Developing and executing the overall marketing strategy for the EMEA region in alignment with global objectives • Omnichannel Marketing Lead EMEA for Digital (Direct Response, Brand Media), Integrated Marketing, CRM, PR, Influencers, Marketing Operations/Creative & Trade • Developed talented international team (up to 60 FTEs), with world-class results in internal pulse survey (>85% favorability around team dynamics & manager effectiveness) • Led and executed innovative, experience-driven regional marketing campaigns, driving market share growth in Germany, France and the UK, strengthening brand health metrics (+27% vs. control), overachieving impression targets • Drove double-digit digital revenue & traffic growth through direct response marketing optimizations • Successfully grew the CRM database in EMEA • Agile A/B testing pod for digital marketing, optimizing performance and increasing cross-functional collaboration • Handling of agency network (PR, Media, Influencers) and building strong cross-agency partnerships • Driving trade marketing and visual merchandising initiatives to drive sales, strengthen relationships with key partners and enhance the in-store customer experience in collaboration with wholesale and retail teams • Organised on-site trade shows, exceeding order targets • Playing an integral role in supporting various internal transformation projects, contributing to the development of the new team and process setup for marketing, while ensuring a smooth and clear transition for the team • Redefined global processes, budget & accounting standards • Budget responsibility of ~$25M
• Implementing global brand strategies for license brands in the region and shaping those according to EMEA market needs • Oversaw brands generating 50% of TTL business in region: Michael Kors, Emporio Armani, Armani Exchange, Diesel, DKNY, KSNY, Tory Burch, Puma, BMW • Analyzing consumer trends and market/competitive data to (a) help identify market opportunities and (b) support the Dallas global brand teams in designing new product development, pricing and overall marketing opportunities • Engaging and inspiring the region around license brands' vision, positioning and overall marketing strategies, being the brand voice and the licensors' voice in the region, and setting the right brand priorities for the overall EMEA organization • Ensuring cross-channel alignment and business maximization, thanks to assortment consistency and perfect segmentation vs. current and future distribution, outstanding marketing stories, brand right promotion programs and overall synergy across brand and marketing teams • Overseeing EMEA marketing budget for license brands • Leading and influencing regional assortment (both core and newness), distribution guidelines and Shop-in-Shop expansion, working in cooperation with sales leads and GTM teams • Owning and attending key meetings with licensors, representing Fossil Group needs and POV (quarterly boutiques review, events, market visits, top to top meetings, business updates), strengthening the relationship between licensors and Fossil Group • Leading the EMEA portfolio brands team
JDE (Jacobs Douwe Egberts) is a leading global coffee and tea company, formed through the merger of DE Master Blenders 1753 and Mondelez International’s former coffee business, with brands like Jacobs, L’OR, and Douwe Egberts. • Business responsibility for the Tassimo capsules business in D/AT/CH with particular focus on the expansion of the amount of drinks consumer per household within the German market • Responsibility for a major portfolio changeover project: establishment and leadership of a strong cross-functional project team, development of a communication concept for existing consumers, alignment with local as well as European stakeholders, leading to a successful launch in September 2015 • Development and launch of three product innovations including digital introductory campaigns • Conception and development of communication and activation platform for the brand Tassimo in D/AT/CH (incl. TV, online, OOH, PR, loyalty program) • Lead and direct superior of 2 team members
MONDELEZ INTERNATIONAL is a global leader in the snacks industry, with a portfolio of iconic brands such as Oreo, Cadbury, Toblerone, BelVita, and Trident. In 2015, the coffee business, including brands like Jacobs, Carte Noire, and Tassimo, was sold and became part of Jacobs Douwe Egberts (JDE). • Managed the coffee pod business in Germany, Austria, and Switzerland, with a focus on the Jacobs umbrella brand (Krönung, Monarch) • Developed and implemented a new strategic positioning for the coffee pod segment within the coffee category, based on in-depth market analysis, and presented findings to senior leadership • Led the conception and execution of innovation and portfolio projects, including the Jacobs Krönung pad portfolio redesign (DE), packaging size adjustments for the Tier 1 portfolio (AT), the launch of Milka coffee pods (DE), and contributions to a European product innovation, as well as promotional initiatives with 360° communication strategies • Built and led a cross-functional coffee pod team, collaborating with Key Account, Trade Activation, EU Innovation, country coordinators in AT/CH, and Logistics • Supervised and coached temporary staff, ensuring effective contribution to key projects • Received the Manager’s Award in recognition of the coffee team’s dedication and contribution to the successful growth of the coffee business in 2014
• Business responsibility for the Swiss traditional coffee (whole beans, filter, soluble, coffee pods with brands like Jacobs, Mastro Lorenzo and Café HAG) as well as the chocolate beverages (Suchard Express) segment. Independent development of the annual activity plan derived from market and situation assessment. Management of A&C budget in an absolutely thorough manner. Securing cross-functional team spirit in regular update meetings. • Outstandingly maintained the role as #1 contact person for the big bet “DX” capsules launch project. Thorough and reliable launch preparation including the alignment with the internal EU stakeholders. Organization and execution of a motivational kick off meeting with the entire Swiss business unit. • Planning and implementation of numerous 360° promotions (e.g. Jacobs Médaille d’Or gold promotion, Tassimo “Alt gegen Neu” events), with excellence in execution. • Independent development and presentation of a proposal for revision of the traditional coffee portfolio in Switzerland in order to meet the new focus strategy on the umbrella brand Jacobs, resulting in the approval within the coffee category and within the Swiss leadership teams. • Development of team assistant to new role in the Swiss sales organization
• Successfully maintained the role as #1 Tassimo contact person for the Swiss business unit, external partner Bosch and the European Tassimo team. Reliably and creatively executed the big bangs with excellence in execution, leading to an outstanding increase in brewer shipments. • Independently developed the Tassimo 2013 activity plan and outstandingly displayed the ability to derive strategic plans & fully 360°/integrated activities from market and situation assessment and to present these recommendations and results to senior management. • Collaborated in developing Jacobs power brand strategy plan & execution for 2013 (total coffee) in close collaboration with a creative agency. • Successfully contributed to the Swiss total coffee brand strategy 2013 development in discussions with the senior management, showed ability to derive strategic long-term conclusions and recommendations from complex research data and to stand up for recommendations. • Trained and developed intern & assistant