Germany
My heart beats for communications in all aspects – branding, media relations, storytelling, crisis communications, advocacy – just to name a few. I love to create bridges between senders and receivers of communication with sharp messages and strong visual support. With 20+ years of experience gained in journalism, advertising, political and market communications as well as corporate communications, I am passioned to create and shape global communications for BASF Petrochemicals – the heart of the largest chemical production Verbund worldwide.
Focus on: Reporting, Branding, Media Relations, R&D and Technology
Leading and driving the BASF Food Fortification and Partnerships initiative to further increase engagement and partnerships to tackle micronutrient deficiencies in developing and emerging countries.
Spokesperson in the corporate media relations department of BASF in Ludwigshafen. Focus areas: Sustainability, Battery Materials, Catalysts, Coatings and South America. The German magazine for public relations tested the work of press officers in the chemical industry. Received the top rating of "first-class" together with three press officers from other companies.
Managing trade press relations for corporate communications and marketing
Designing and implementing communication strategies for politically relevant events (e.g. Business Forum renewables at International Conference for Renewable Energies 2004, International Youth Conference 'youth@work' 2005, 'Go4BioDiv 2008' parallel to UN Conference on Biodiversity etc.).
PR editor and manager for trade press relations.
Starting with a journalistc traineeship, soon assuming full responsibility for the section 'Personal Finance' of the corporate finance magazine FINANCE. Focus topics: Financing start-ups, Business Angels, portraits of family owned companies, private finance for entrepreneurs etc.