Singapore
I am a highly ambitious change agent who is passionate about brand innovations, consumer experiences, and developing people. I believe in the power of being consumer obsessed to deliver meaningful impact. Having had the opportunity to work with multiple teams across functions, nationalities, and cultures, my firm belief is that promoting a culture of idea exchange and diversity is critical for a team to learn and grow together. I have a demonstrated track record in delivering projects from vision to completion with executional excellence and have been distinctively recognized for my contributions as one of the fastest promoted Brand Directors in Procter & Gamble.
- Formulated a 5-year market penetration strategy for the Clear Masterbrand which is forecasted to bring in an incremental turnover of 10.6 Million Euros - Spearheaded the development of a market expansion toolkit and sampling assets which will be rolled out in conjunction with 2017 campaigns - Managed and collaborated with a cross functional and multi-cultural team present across several locations
- Reviewed data on Abbott’s digital assets and strategies to reach department objectives - Devised a web content strategy and supported the creation, curation and migration of content - Developed model to calculate average lifetime value of a new customer through digital acquisition allowing insight into ROI on digital assets
- Schedule streamlined launch plans for products across South Asia for the next financial year - Independently handled all new product packaging design projects in department for South Asia - Critiqued new concepts for launch products in order to ensure final product concept selected were specific to Maybelline’s brand image both regionally and globally - Collaborated with brand managers within South Asia to finalize sales forecasts for all new products in 2015 to achieve minimum order quantities and bring down costs to optimal levels for regional launch - Systemized the monthly raw data manipulation of 8 countries to track regional sales performance