New York City Metropolitan Area
Experienced marketing professional with 10+ years in the industry spanning skincare, color cosmetics and Fragrances. Focused on driving sales and brand growth, I truly enjoy bringing new ideas and products to life. Specialties Include: Brand Marketing, Trade Marketing, Integrated Marketing, E-commerce, Domestic and International Distribution, Promotional Planning and Budgeting, CRM, Business Analysis, Retailer Media Networks, Branding, Consumer Products, Luxury Skincare, Prestige Cosmetics, Market Research, Digital Marketing Retail Experience Includes: ULTA, Macy’s, HSN, QVC, Belk, Barney’s New York, Nordstrom, Joyce Beauty, TANGS, Hudson’s Bay, Shoppers Drugmart, Amazon
Women’s fragrances: Libre, Black Opium, Mon Paris
Strategize marketing programs for domestic and international distributors including Barneys New York, Equinox, Amazon.com, Harvey Nichols, Joyce Beauty and Murale: marketing calendars, product launches, pricing, POSM budgets, brand assets and seasonal promotional vehicles to drive substantial year over year growth Manage 3LAB social media accounts and calendars to create industry buzz and increase customer and media engagement Compose copy for company website and digital assets, plan monthly homepage placements/GWPs to increase online sales and knowledge of 3LAB’s technologically advanced products Organize 3LAB’s involvement in the American Airlines 2016 International First Class Cabin Amenity Kit refresh Analyze monthly product sell through rates to accurately report current and forecast future sales and promotions Interact with Research & Development and Public Relations to develop and articulate product claims and attributes for press releases, digital content, and training materials for new product launches
Grew 3LAB social media presence to over 1,000 Twitter and Facebook followers to build customer awareness Updated product copy and planed monthly GWPs to increase online sales and knowledge of 3LAB’s innovative products Worked with Research & Development and Public Relations to conceptualize product claims and attributes for press kits, romance copy for seasonal product launches
Conducted market research on the top 10 best in class baby websites & registries in preparation for Tiny Tillia by Avon’s website development. This included BuyBuyBaby.com, BabiesRUs.com and Carters.com Worked directly with cross functional partners and subject matter experts -Web Developers (wire frames) -Legal Teams -Product Vendors -Upper Management throughout the AVON brand Created and reviewed over 70 creative briefs for Tiny Tillia by Avon products for creative turnover meetings. -Product Placement -Model Selection -Copy Presented Summer Internship Project on Tiny Tillia to AVON including Andrea Jung
Merchandised over 1000 clothing samples from designers such as Karen Millen and Victoria Beckham using Sparkle, a merchandise tracking system Prepared clothing samples to be sent to various publications such as Vogue, ELLE and Glamour magazines