Toronto, Ontario, Canada
I help brands turn strategy into stories that connect — and campaigns into results that last. As a senior marketing leader with experience across telecom, media, and tech, I specialize in building integrated, customer-centric programs that blend brand strategy, GTM planning, and cross-functional execution. My experience spans the full marketing funnel - from brand awareness and thought leadership to acquisition, engagement, and retention - creating cohesive programs that perform at every stage of the customer journey. I’ve led award-winning campaigns and strategic collaborations with brands like Amazon Business, DoorDash, Sage, Lexus, RBC, Microsoft, and Travel Alberta, driving measurable growth and elevating brand visibility. Whether shaping GTM strategy, leading integrated campaigns, or crafting narratives that build trust, I bring a unique blend of strategy, storytelling, and execution — connecting people and ideas to deliver marketing that resonates and performs. I’m known for building trusted relationships, being a reliable partner, and delivering flawless execution that brings clarity and cohesion to complex initiatives, ensuring every project ladders up to both brand and business impact. Highlights: • 35% YoY pipeline growth through national partner campaigns • $5M+ branded content portfolio at The Globe and Mail • GTM strategies driving double-digit acquisition lifts • Content marketing programs recognized by CMA, Marketing Impact Awards & Apple Podcasts Focus Areas: Brand Strategy · Integrated Campaigns · Brand & Product Marketing · GTM Strategy · Partnerships · Performance Measurement · Content Marketing · Cross-Functional Leadership · Stakeholder Alignment · Strategic Planning · Project Leadership
Led integrated 4P marketing programs across Fleet and Managed IT portfolios with a focus on data-driven strategy and execution. Spearheaded GTM planning, ABM adoption, and pipeline optimization in collaboration with Sales, Product, and BI teams. Enhanced marketing and sales alignment through effective use of Salesforce, GONG, and automation tools to streamline processes and accelerate lead velocity.
Managed and nurtured a portfolio of 10+ strategic partnerships end-to-end — including Amazon Business and DoorDash — resulting in 35% YoY growth in lead volume and 20% conversion for new client acquisition. Led 4P campaign development, renegotiated high-impact partner agreements, and launched exclusive national offers. Championed data-informed decision making and mentored team members to drive performance and growth.
Led client strategy and award-winning content programs that drove $5M+ in revenue. Owned major client relationships and executed seamless multi-platform campaigns across digital, social, and print. Strengthened team performance through mentorship, championed cross-functional alignment, and influenced leadership with data-driven insights to expand product innovation and operational excellence.
Delivered $2M+ in annual revenue by managing award-winning multi-platform campaigns. Built strong client partnerships, led creative production, and drove campaign performance well above benchmarks across digital, social, print, video, podcast, and influencer channels. Owned reporting, data analysis, and ongoing optimizations to maximize ROI and continuously improve campaign outcomes.
Managed diverse B2B and B2C client accounts, contributing toward $5M+ in annual revenue; developed strategic marketing campaigns and managing budgets exceeding $50K. Led award-winning projects, including a Clio Bronze-winning print ad for Air Georgian and a successful digital campaign for Mellow Walk that generated 27,000+ views across social media platforms. Served as hiring manager, contributing to company culture through effective onboarding and training of new employees.
Led stakeholder engagement and event management for the Smart Commute program, including organizing the 6th Annual Awards reception and conducting participant interviews. Coordinated outreach initiatives and developed marketing materials through success stories and promotional content. Spearheaded the creation of a comprehensive yearbook highlighting program achievements and metrics, which was distributed to over 100 partners and stakeholders.