Los Angeles Metropolitan Area
Strategic growth marketing leader with 11+ years of experience driving demand generation, ABX and paid performance for global B2B SaaS, commerce, and technology brands. Proven success managing multimillion-dollar media budgets, leading cross-functional teams, scaling acquisition engines, and delivering measurable pipeline and revenue growth across AMER, EMEA, and APAC. Deep expertise in paid media, marketing automation, audience segmentation, experimentation, and AI-driven optimization strategies.
- Owning and scaling global paid media programs within AMER and EMEA, driving growth across Google Ads, LinkedIn Ads, Bing Ads, Reddit Ads, G2, CTV, Performance Max, and content syndication channels - Crafting and delivering weekly, monthly, quarterly, and annual performance reports for the C-suite, offering data-driven insights to support strategic decision-making and business growth - Managing campaign budgets and expenditures to achieve overall growth and return on investment targets, in addition to creating reports to forecast and track against quarterly pipeline goals - Partnering cross-functionally with Content, Design, Product Marketing, and Sales to launch targeted ICP-focused campaigns that drive pipeline growth and increase revenue streams - Negotiating and scaling strategic content syndication partnerships with Retail Dive, Retail Brew, Retail Today, and eMarketer, through webinars, sponsored email, and display advertising campaigns to increase Rithum's brand awareness and expand the marketing channel mix Key accomplishments: - Contributing a yearly average of 35% to marketing pipeline and 30% bookings through paid media initiatives - Delivered 2x revenue return and 6.5x pipeline return through strategic content syndication and demand generation partnerships in 2025 - Achieved 2x revenue return and 8x pipeline return through Performance Max optimization and automation strategies in 2025 - Expanded the company’s paid acquisition strategy by launching Reddit Ads, G2 Ads, and multi-platform CTV initiatives across LinkedIn, Google Ads, 6sense, and MNTN - Increased YouTube channel subscribers by more than 7,300% in four months, growing the audience from 67 to 5,000+ subscribers - Improved paid media performance and lead quality by implementing Salesforce offline conversion tracking, fraud mitigation strategies, automated campaign monitoring, and advanced keyword optimization
Consultant for SMB Media strategy and execution focused on B2B software clients - Providing Google Ads and Microsoft Ads audits for prospective B2B and B2C clients in various industries - Improving existing accounts by implementing complete restructures, setting up new accounts leveraging search, display, video, and remarketing - Monthly performance meetings with upper management to report on campaign performance
- Responsible for media strategy and management of multi-million-dollar-budget for 50 markets across AMER, EMEA and APAC for YouTube Advertising to drive acquisitions for Google SMB on paid search, video, and display - Cross functional collaboration with Google Global teams including YouTube SMB, Ads Marketing, Analytics, Web, and Creative to develop full funnel paid media strategies and conversion optimizations to support OKRs - Continuous improvement of budget framework to ensure maximum efficiencies across all key markets based on revenue contribution - Creation and presentation of monthly performance reports and quarterly business reviews to Google SMB Leadership team - External management of partner agencies to drive acquisitions on paid social, and collaboration with agency of record to develop creative assets for display and video campaigns Key accomplishments: - Exceeded revenue targets in 2023 by +7% while reducing spend by -26% YoY by identifying targeting issues, running A/B tests, and proactively making optimizations to improve account performance - Drove highest acquisition volume in account history during Q1 2023 by revamping conversion action funnel and overall growth strategy
- Managed paid media strategy and day-to-day operations for Think with Google NA and LATAM, with multi-million $ budgets across various paid media channels - Streamlined work efficiencies across leads for Think with Google by consolidating content calendars, localization sheets, and trackers, reducing time zone-related communication lags - Managed and mentored a team of two junior paid media managers, collaborating on goal setting, performance management, project prioritization, and fostering client relationships for goal alignment and strengthening partnerships Key accomplishments: - Led “2021 Year in Search Campaign” to drive awareness and engagement to the Year in Search B2B article hosted on Think with Google across 87 countries across AMER, APAC, and EMEA - Created and launched Think with Google’s first ever YouTube paid media strategy that received attention from Google’s marketing leadership team due to its immediate success by surpassing annual OKRs within one quarter
- Managed and grew the Paid Media team within the agency (team of 4) - Maintained and managed book of clients by identifying new opportunities to drive revenue and profitability within Google Ads, Bing Ads, and Amazon ads capabilities (Search, Display, Video and Remarketing) - Grew business by pitching potential new clients paid media services ranging from e-commerce to lead generation companies - Conducted daily and weekly paid media optimizations that include bid management, ad creative, ad extensions, and keyword enhancements - Reported and analyzed campaign performance on a weekly and monthly basis; developed insights and present quarterly business reviews to clients, as well as internal executive team Key accomplishments: - Enhanced clients merchant feed by identifying feed attributes and building a new campaign strategy that achieved a 27% YoY improvement on ROAS - Scaled client ad spend from four figures to six figures within five months by driving strong ROAS and sustained campaign performance