Christina Allen

VP of Sales at Cure Hydration

Houston, Texas, United States

About

Experienced strategist in sales, buying, content and marketing with a demonstrated history of working in the food & beverage and retail industries. Strong business development professional with a successful track record in brand growth.

Experience

  • CURE (5 yrs 10 mos)
    • VP of Sales
      Jul 2023 - Present · 3 yrs

    • Director of Sales and Retail Marketing
      Sep 2020 - Jul 2023 · 2 yrs 11 mos

  • Nutrient (Los Angeles, CA)
    • Director of Sales and Marketing
      Sep 2019 - Sep 2020 · 1 yr 1 mo

    • Director of Brand Management and Partnerships
      Feb 2019 - Sep 2019 · 8 mos

  • MILLY (4 yrs 4 mos)
    • Associate Director Retail Buying & Business Development Strategist
      Mar 2018 - Feb 2019 · 1 yr

      • Opened and managed Los Angeles showroom for MILLY Minis category • Maintained all responsibilities as buyer and planner for MILLY retail stores and milly.com • Partnered with marketing team to develop and execute West Coast brand exposure strategies • Trained and managed NY-based merchandiser with line plan development

    • Associate Director Retail Buying and Merchandising
      Mar 2017 - Mar 2018 · 1 yr 1 mo

      • Responsible for driving sales, margin, turn and growth for Milly stores and wholesale accounts • Work with sales team to ensure domestic and international market needs are addressed • Develop and execute seasonal assortment plans, open to buy, merchandising and promotional strategies

    • Buyer/Planner
      Nov 2014 - Mar 2017 · 2 yrs 5 mos

      • Managed 5 lines within MILLY (Women's Ready to Wear, Evening, Swimwear, Children's, Handbags and third party accessory vendors) for vertical retail stores and ecommerce

  • Saks Fifth Avenue (New York, NY)
    • Omni-Channel Assistant Buyer, Designer Shoes
      Mar 2014 - Nov 2014 · 9 mos

    • Assistant Buyer, WEAR Now
      Nov 2012 - Mar 2014 · 1 yr 5 mos

    • Executive Excellence Program Trainee, Contemporary Collections
      May 2012 - Nov 2012 · 7 mos