Los Angeles Metropolitan Area
-Executing end-to-end product development of current and future ideation on a daily basis while maintaining mindfulness of critical milestones and launch dates -Creating products that garner mass praise industry-wide, including the below award-winning SKUs: Floating Forest Eau de Parfum (The “Fresh Aquatic” in Harper’s Bazaar’s First-Ever Fragrance Awards- 2023) Solar Canopy Eau de Parfum (ELLE Future of Beauty Awards- 2023) Grassland Opera Eau de Parfum (Beauty Inc. Award for Sustainability in Beauty- 2023) -Owning all NPD brief creation, including product concept and ideation, packaging concept, and product marketing strategy -Bridging the gap as a liaison between the Technical function of Arcaea’s biotechnology business, as well as the Creative, Supply Chain, and Marketing teams -Cross-functionally managing external contract manufacturers, packaging suppliers, regulatory consultants, translators, board members, and industry experts -Comprehensively conducting research to define trends, new ingredients, competitive products, and opportunities to harness the power of biotechnology -Coordinating all regulatory and legal review of copy and artwork during all stages of the creative process -Leading the editing process on all product packaging artwork and routing all feedback across the applicable internal departments -Establishing processes and documents to own sources of truth for all products, to ensure swift and easy communication and understanding cross-functionally
-Completely directed and oversaw product launches and a full catalog of SKUs, while preparing products for future launches -Managed full calendarization, product positioning and full product marketing campaigns for the entire Verb brand leading to $30 million yearly revenue -Ideating and executing the launch of award-winning haircare products: Volume Dry Texture Spray (Allure Best of Beauty- 2020) -Executing all company timelines and maintaining strict adherence to our schedule to ensure on-time delivery -Spearheading all product innovation, industry wide trend analysis, as well as raw material, ingredient, and packaging research efforts -Leading all vendor communication to ensure adherence to cost targets, budgetary restrictions, and company standard
-Headed the development of 22 launched formulas and 45+ future formulas from concept to launch-ready, including all marketing and strategy -Oversaw the creation of 168 SKUs, including finished goods, existing formulas, sets, retailer exclusives, and repackages Led the development of award-winning products: Copacabana Bronze Glow Oil (Allure Best of Beauty Award- 2019) Brazilian Crush Body Fragrance Mist (Influenster Reviewers’ Choice Winner- 2019) Glowmotions (Cosmetique Mag Awards- 2019) Coco Cabana Cream (New Beauty Reader’s Choice Award- 2019) Brazilian Bum Bum Cream (Examiner Best in Beauty Awards- 2015, Latina “Be Beautiful” Award- 2015) -Learned fine fragrance raw materials and top-selling finished goods with a top fragrance expert in the industry -Managed the Customer Service team and wrote the first Customer Service Handbook, a detailed document of over 75 pages in length