Detroit Metropolitan Area
I’m a designer, photographer and brand creative with 10+ years of experience turning ideas into bold, scroll-stopping brand experiences. I love bringing CPG brands to life, whether it’s digital, print, packaging, photography, or social content, and making every touchpoint feel intentional, memorable, and human. I believe the best design happens where strategy meets creativity, and I thrive on curiosity, collaboration, and purpose. Over the years, I’ve shaped visual storytelling for multiple CPG brands, leading art direction, content production, brand systems, integrated campaigns, content creation, and packaging design, all with an eye for consistency, impact, and authenticity. I love translating big ideas into strong visuals, giving clear creative direction, and making the process both strategic and approachable. From directing photoshoots to concepting campaigns or fine-tuning the smallest details, I am passionate about creating work that connects and inspires.
I’m currently freelancing in design and photography, helping brands bring their visuals and stories to life. Provide comprehensive design, photography, and branding services for a diverse range of clients, from small businesses and startups to community organizations and creative teams. Projects span digital and print design, brand strategy, and content creation, with a focus on visually cohesive storytelling that elevates brand presence. Highlights include: • Designing cohesive visual identities, including logos, event posters, brochures, banners, business cards, and other marketing materials. • Creating website graphics, digital ads, and social media content to support brand growth and engagement. • Photographing weddings, portraits, events, and culinary content for use across marketing, social media, and packaging. • Consulting on brand identity and creative direction for independent films, festivals, and local businesses to strengthen visual consistency and audience connection. Companies I have worked with include: General Motors, Simply Hers Magazine, TLC Community Credit Union, Adrian Film Festival, Lesely Dempsey Realty, Kettering University, American Legion, NCAA D3, Polefit Revolution Fitness Studio, Utica Police Department, Montrell Dockery Foundation, Adrian College Athletics,
• Led creative development across six consumer brands, including design, packaging, photography, video, and social content. • Directed and produced still and video content for social, paid media, e-commerce, packaging, and campaigns. • Managed on-location and studio shoots, including logistics, shot lists, and creative execution. • Shot and edited food, lifestyle, and product photography and video. • Created 3–5 in-house social media assets per brand per month, ensuring consistent brand presence. • Partnered with brand, digital, and leadership teams to align content with strategy and audience insights. • Directed freelancers for photo/video production, balancing quality, speed, and budget. • Produced Sanders Retail Store video, coordinating external team, b-roll, and on-set execution. • Led a four-day California photoshoot for four brands, delivering 100+ assets across campaigns. • Managed and mentored a junior designer, maintaining brand consistency and growth. • Designed marketing materials, ads, banners, packaging, and web graphics for cohesive brand identity. • Developed multimedia assets for SNB tradeshows, including print, video, digital invites, and livestream content. • Produced photography and social content for Kar’s, Second Nature, and Sahale, modernizing their online brand presence. • Directed Sanders 150 campaign, creating concept, digital/print assets, and coordinating event materials. • Balanced multiple brands, timelines, and priorities in a fast-paced environment. • Collaborated on 360° creative campaigns, overseeing strategic direction and design development.
• Designed retail marketing collateral: posters, signage, catalogs, menus, and emails. • Photographed packaging, campaigns, and social media content. • Created digital assets for web, social media, and digital signage. • Managed 12-week social campaigns, growing Sanders followers by 2,000+. • Produced website content for Second Nature Snacks: landing pages, banners, and photography. • Supported Sanders packaging redesigns across 50+ SKUs and launch campaigns. • Built centralized asset library for product, lifestyle, and stock imagery. • Managed Kar’s Nuts packaging transition: updated 120+ SKUs and regulatory content.
• Designed print and digital materials: brochures, billboards, banners, and event graphics. • Photographed campus events, athletics, lifestyle, and promotional campaigns. • Led marketing and social campaigns across three accounts, boosting engagement. • Collaborated with 10+ departments to deliver consistent, on-brand communications. • Built and launched full brand identity and visual system, establishing lasting guidelines. • Mentored and managed 3–4 intern designers per semester for three years.
-Redesign website -Take photos around the county for the website and brouchures -Help design ads for travel magazines