Cincinnati, Ohio, United States
• Develop and execute segment-specific field marketing programs that drive meaningful engagement and pipeline growth across both net-new and existing accounts • Partner cross-functionally with sales, SDRs, product marketing, and alliances to design and activate multi-channel campaigns including outbound calling programs, paid media, conversational email, direct mail, executive roundtables, and high-value events • Leverage customer and pipeline data to generate actionable insights, informing targeted field marketing plans that align to revenue priorities and account segmentation strategies • Collaborate across revenue teams to strategize, launch, and optimize integrated campaigns, ensuring alignment from program design through seller execution • Own the regional demand funnel by partnering with sales leadership and revenue teams to drive pipeline creation, progression, and conversion across priority accounts • Design and deliver high-impact customer experiences—including executive events, partner-led programs, and industry activations—that translate business challenges into pipeline-generating opportunities • Lead awareness, adoption, and enablement of marketing programs within the field, equipping sellers with clear activation plans, messaging, and follow-up strategies to maximize engagement • Monitor campaign performance and seller participation, delivering insights and action plans to improve adoption, execution, and pipeline outcomes across regions • Build and manage strategic partner marketing initiatives with organizations such as AWS, Deloitte, and Capgemini, co-developing joint campaigns and events supported by MDF to expand reach and drive incremental pipeline • Independently orchestrate end-to-end program execution, including partner alignment, budget management, vendor coordination, and post-program analysis • Mentor and support team members through coaching, best practice sharing, and feedback, while contributing insights to leadership.
• Managed the frequency of the marketing customer contact process to ensure participation levels are appropriate • Supported customer interaction, including online/offline communities, events, customer advisory boards, user groups and executive roundtables • Worked with sales and services to identify cross-sell and upsell opportunities within the customer base - Work to create highly targeted, integrated marketing campaigns that drive upsell, cross-sell, retention and advocacy opportunities • Collaborated with the appropriate marketing teams to ensure customer support across all campaigns • Provided content needs to product, solution, and content marketing to support customer centric programs • Executed all customer marketing led tactics, such as webinars or user forums • Supported the planning of customer marketing presence and user group activity at all corporate strategic events • Monitored, measured and reported back on the effectiveness of programs to the sales and customer success stakeholders with context for areas of improvement or optimization • Mentored, coached and trained other team members
• Produced high-quality communications for internal and external audiences via multiple channels, including print and web. • Coordinated marketing asset creation and campaign execution, and analyzed the performance of each campaign to determine effectiveness. • Created and maintained the marketing and outreach resources in OverDrive’s Resource Center. • Supported Account Managers in empowering and preparing partners to increase product awareness and usage with marketing plans and resources. • Coordinated the design and printing of custom marketing materials. • Created and maintained related records in Salesforce. • Measured and reported on effectiveness of initiatives and campaigns. • Served as an expert on OverDrive products, processes, and the industry. • Advised team members on difficult questions or scenarios.
• Coordinated between internal teams and school partners to create and develop K-12 resources, support school/classroom usage, and increase product usage and sales. • Created engaging content for print distribution, digital downloads, and social media. • Contribute to OverDrive Blogs—K-12 content, marketing strategies, edtech news, book reviews and more. • Updated, maintained, and served as a Product Owner (ongoing) to http://resources.overdrive.com, our one-stop shop for OverDrive’s marketing and outreach resources, staff training materials, content promotions and sales, and company product information.
• Worked with K-12 schools across the globe (US, Canada, UK, Australia, South Africa, Middle East) from contract signing to website launch to ensure a successful length of service. • Created and defined documentation for OverDrive's authentication options (LDAP, HTTP/XML, Direct ILS, and hosted in-house solutions). • Provided custom websites to our customers, merchandized to their content order. • Developed marketing solutions to ensure all stakeholders in the K-12 community: parents, educators and students were aware of the school/district's digital content solution. • Launched 680 new customers with OverDrive's school platform.
• Wrote several articles under the direction of the Great Lakes Publishing award-winning editorial staff. • Covered a wide range of topics including human interest, restaurant & dining, entertainment and social scene. • Earned an 11 page editorial spread focused on the city of Rocky River, Ohio.