Austin, Texas, United States
Managed and grew a portfolio of key accounts focusing on local businesses within the Southern California region Developed and executed strategic advertising campaigns, enhancing client ROI Google Analytics Certified in May 2024
Lead 8 accounts worth about $4M in revenue Onboarded and trained new customers post implementation Made strategic marketing recommendations to drive outcomes for clients to deliver ROI and drive customer lifecycle activities Created and delivered QBRs and Insights focused on impact Regularly monitored client health and proactively identified needs Partnered with Sales, Support and DevOp teams to deliver on client projects Articulated the value of company tools to clients and identified opportunities and/or risks Consistently QA'd client data to ensure proper UI Created and managed email campaigns for clients via Klaviyo
Attended industry conferences and oversaw sponsored events Planned and executed top partner visits with the goal of closing additional opportunities Managed the company’s Retail and Brands portfolio Worked with Sales and Marketing team to identify new leads and bring in new business Negotiated over $1.5M in paid placements, $95k in commission increases and $13k in SEM deals in 2020 Monitored and analyzed advertiser activity across affiliate networks Assisted in training and managing Business Development Interns
Provided optimization recommendations to advertisers Oversaw placement management and advertiser landing page optimization Negotiated over $77k in paid placements and closed over 100 SEM deals generating an estimated $500k in incremental value