Pontypridd, Wales, United Kingdom
While working at Welsh National Opera, I contributed over 9 years of expertise in media communications and brand storytelling. My role involved implementing strategic communication initiatives that align with the company's objectives and amplify its cultural impact. With a Level 4 Diploma in Principles of Leadership and Management and proficiency in digital marketing, I supported the development and execution of integrated media and communications strategies tailored to the performing arts sector. My professional journey includes over a decade of experience in press management and marketing, complemented by a strong foundation in press production and digital marketing. I am committed to fostering collaboration across teams, enhancing audience engagement, and strengthening the connection between the arts and the community through innovative and impactful communication strategies.
A key part of the Communications team to support the strategic development and delivery of an integrated media, communications and brand storytelling plan for the Company in line with the objectives in WNO’s strategic plan. Secured high-profile national and international media coverage (BBC, The Guardian, The Stage, The Times and Sky). Developed compelling content and storytelling to support productions, tours and organisational messaging. Maintained consistency of tone of voice and brand across multiple platforms. Built and maintained strong relationships with media, partners and stakeholders. Managed press events including press nights, rehearsals and broadcast activity. Collaborated across departments to ensure aligned communications.
Develop and maintain excellent collaborative and two-way relationships with internal departments as well as with closely related organisations.
Maintain good relationships with press, production companies and touring casts.
Receive incoming calls to book in customers tickets for all shows and venue tours for large groups and for those requiring accessible seats.