Port St Lucie, Florida, United States
Spearheading sales, marketing, and business development strategy for cross-border logistics provider serving LATAM e-commerce sellers and U.S. DTC brands. Manage shipping revenue portfolio across 50 clients with deal sizes ranging from $50K–$2M+. Sales & Business Development • Secured Walmart Mexico, TiendMia, Buku Shipping and multiple other enterprise accounts through value-led consultative selling, shifting narrative from logistics commoditization to unit economics optimization — driving double-digit revenue growth. • Closed multimillion-dollar strategic partnerships by mapping cross-border operational gaps to P&L impact and contribution margin improvement at the C-suite level. • Designed ground-up outbound sales motion including ICP segmentation, messaging frameworks, multi-touch cadences, and CRM-driven pipeline tracking; self-sourced 60%+ of pipeline. • Reduced sales cycle by 50% through seller enablement programs and educational content that pre-qualified prospects and accelerated deal velocity. Marketing & Demand Generation • Launched integrated campaigns (social, email, webinars, events) generating +400% impressions, +200% follower growth, and +30% qualified leads within 90 days. • Identified underperforming channels mid-quarter, reallocated budget, and exceeded quarterly lead targets by +20%. • Frequent keynote speaker and webinar host on LATAM e-commerce expansion; active mentor guiding U.S. sellers on cross-border growth strategies.
• Lifelong animal owner with deep, hands-on experience across canine and equine health, wellness, and veterinary care • Active competitor at the Winter Equestrian Festival (Wellington, FL) — the world's largest hunter/jumper circuit — with long-term immersion in high-performance equine health, injury prevention, conditioning, and veterinary oversight • Extensive experience coordinating with veterinarians, including prescriptions, supplements, diagnostics, rehabilitation protocols, and long-term care planning • Strong familiarity with subscription-based wellness and supplement programs, personalized nutrition plans, and high-margin health SKUs • Temporary operator of Still Meadows Farm (Virginia), 2007, during owner absence: • Managed lesson program operations and scheduling • Rode and conditioned horses • Oversaw daily horse care, health monitoring, and treatment coordination • Served as primary liaison among clients, trainers, and veterinarians • Deep understanding of high-trust, regulated environments where animal welfare, customer outcomes, and profitable growth must align
Built and scaled commercial operations from ground zero, leading 26-person team across 9 countries spanning marketing, business development, marketplace, affiliate, and B2C courier divisions. Owned full P&L across two distinct revenue streams: $41M in logistics service revenue and $42M in Marketplace GMV, with 2M+ annual packages and 100K+ active customers. Marketplace & Platform Development: • Designed and launched first regional marketplace and seller portal, onboarding 1,000+ sellers and 2M+ SKUs across 10 countries — generating $42M in Marketplace GMV in 2026, with GMV growing +34% over 3 years • Developed regional cashback affiliate program partnering with Rakuten, ShareASale, and eBay — monetizing $50M+ GMV and driving long-term customer loyalty across Caribbean and LATAM markets Growth & Performance: • Increased registrations +214% and conversions +32% YoY through funnel optimization, channel strategy refinement, and data-driven campaign execution • Reduced acquisition costs: CPR -57%, CPC -28% by identifying channel inefficiencies, reallocating budget, and implementing full attribution framework • Grew active customer base +56% YoY; reactivated dormant customers reducing churn by double digits and evolving program into tiered loyalty platform boosting engagement +25% • Implemented CRM with 24 automated lifecycle flows with country-level personalization Cross-Border Operations: • Generated $41M in logistics service revenue with 2M+ packages delivered; grew logistics revenue and volume +25% from 2022 to 2026 • Established comprehensive cross-border solutions including customs clearance and last-mile delivery for 3rd-party marketplaces and B2B partners • Leveraged 100+ Smart Locker locations as competitive moat, driving adoption to 99%+ in the Bahamas and 50%+ in Barbados, reducing last-mile costs by 50%+
•Led multi-year growth strategy for Marketing & Marketplace: Increased customer base & optimized sales/profits through deep industry understanding. •Owned marketing, account management, & seller operations: Directed execution & strategy for marketing, account management, category management, seller acquisition, and seller support. •Championed Diversity, Equity & Inclusion: Identified opportunities to diversify products/brands, fostered a One Team culture through inclusive leadership, and supported initiatives to remove barriers for Latin America and Caribbean communities. •This accomplishment is aligned with Click Partners LP's launch of a transformative e-commerce marketplace through the acquisition of Aeropost Inc. https://www.prnewswire.com/news-releases/click-partners-lp-launches-transformative-e-commerce-marketplace-with-the-acquisition-of-aeropost-inc-301394978.html
Senior Director, Marketplace | (2014 – 2021) Directed end-to-end marketplace operations overseeing 400+ merchant accounts generating $125M+ annually. Led U.S. and India-based teams managing seller acquisition, growth strategies, marketing, and project execution. Business Performance: • Increased operating profit +138% YoY, establishing marketplace as most profitable online business unit • Drove 100%+ YoY holiday revenue growth across Appliances, Fitness, Sports, and Electronics categories • Improved site conversion +18% through enhanced seller approval processes and optimized customer experience Strategic Partnerships: • Acquired and onboarded top-tier merchants: Overstock, Office Depot, Sansui, Hasbro, Keystone Automotive, TTI Floor Care, Genesco • Built relationships with key tech providers: Rithum, ShipStation, Shop.com Revenue Optimization: • Redesigned seller-funded cashback programs generating $100K+ incremental monthly sales • Mentored cross-functional teams into force multipliers, elevating performance across sales, marketing, and integration Online Divisional Merchandise Manager | (2009 – 2014) Owned full P&L for Electronics and Appliances e-commerce categories with accountability for assortment strategy, pricing, marketing, and financial performance. Key Achievements: • Achieved +14% incremental margin growth while driving conversion +5%, RPV +40%, and online-to-store penetration +33% • Developed industry-leading ENERGY STAR/Cash for Appliances program • Increased Electronics customer satisfaction (CSAT) +140 basis points • Led cross-functional collaboration on site functionality and digital marketing initiatives Senior Manager | (2008 – 2009) Directed Team, leading cross-functional collaboration on site functionality and marketing for multiple categories. • Redesigned Toy & Gaming verticals; recognized by Nintendo as best-in-class • Increased CSAT +32% through enhanced user experience