Denmark
I am a senior commercial leader driving revenue growth and go-to-market transformation in technology and XaaS companies. I thrive where strategy meets execution — aligning product, sales, marketing, and operations to deliver measurable impact. My focus is on building a scalable commercial foundations that accelerate growth, strengthen recurring revenue models, and improve profitability. Selected impact highlights include: • Scaled a B2C subscription service across 8 countries, achieving +100% growth in one year, adding thousands of subscribers to the product. • Generated €XXM in B2B sales pipeline through multi-channel account-based marketing programs • Successfully led major product launches across both services and hardware creating new revenue streams and establishing security as a key differentiator in the category • Led a marketing transformation program that significantly improved performance visibility and business contribution tracking As a leader, I lead by creating clarity, empowering ownership, and coaching for growth. I set clear goals, build accountability through trust, and actively support both professional and personal development. When people understand the purpose and feel empowered to contribute, performance follows. I am particularly motivated by purpose-driven organizations that leverage innovation to create meaningful customer and business value. Specialities: Leadership I Marketing Strategy I Go to Market strategy I B2B | Partner & Alliance Management I Growth I Digital Marketing I Business Strategy I Sales I Sales & Revenue Operations | SaaS I XaaS #ono
Responsible for Norlys B2B Telco products. Product strategy and development Product Management P&L ownership Growth & retention GtM Strategy
Time off to focus on family and personal/professional development.
Description: As Head of Marketing, my main responsibility is to define the marketing strategy for the Northern European countries (Nordics + Benelux) in support of the main business objectives. Responsibilities: - Defining and aligning the marketing strategy to support the main business objectives - Leading a team of 7 country marketing managers (skills, career development, voice of the workforce initiatives, performance reviews, recruitment) - Strategic business planning with product and sales teams including resource planning & targets (objectives, budgets, resources, tech requirements, cross-functional collaboration, etc) - Strategic business development with partners (developing new ways of working together, initiative sell-in´s, co-sales and co-marketing planning and execution) - Leading cross functional sales and marketing initiatives as management sponsor - Organizational development (skills, processes, workflows, collaboration, digital transformation) - Budget ownership and management
Description: As Country Marketing Manager, I was responsible for building the marketing function for the B2B and B2C printing products in Denmark. I executed the strategy for campaigns and activities across the customer journey, including content marketing, lead and demand gen campaigns, PR and events, across both on and offline channels. Responsibilities: - Marketing strategy development & execution (on/off line, events, ABM, sales & partner enablement) - Content Marketing Strategy (development, adaptation and execution) - Partner marketing campaign development and execution (commercial and consumer channels) - PR and management communications - Project leadership (cross-country campaigns, Social Selling program deployment across EMEA, WW workshops defining the marketing strategy) - Budget management - Sales enablement & joint sales/marketing cooperation Led several projects on behalf of regional and worldwide leadership on strategy, social selling, and creative development.
Description: As project manager for the separation of HP in Denmark, I was leading the separation of Hewlett-Packard in Denmark into two separate legal entities. I was responsible for a cross functional project group with participation from HR, Legal, Finance and go-to-market functions, and to ensure that each function executed the split. Responsibilities: - Project Management of a cross functional team - Executive engagement (updating and reporting senior leadership on milestones and progress) - Risk analysis, and defining, executing and tracking corrective actions - Supporting functional team (Legal, HR, real estate, sales & operations) on executing split
Description: As Sales Operations Manager, it was my responsibility to support the management in executing the strategy for the 4 product business units. My main responsibilities were driving the quarterly and half yearly business planning and ensure that the strategy was executed across all sales teams and route to markets. Furthermore, I was responsible for the sales and financial forecasts and ensuring an effective cooperation between sales organizations and back-office functions, through introduction of new processes and restructuring workflow. I was also responsible for introducing the new Siebel CRM system and managed the monthly training program of the sales resources. Responsibilities: - Quarterly and half-yearly business planning (Objectives, Strategies, targets, resources, account coverage) - Performance Management (Forecasting, Tracking, analyzing sales and financial performance) - Improving collaboration between functions (Sales teams, partner teams, finance, support, delivery etc) through streamlining workflows, processes, tools and meeting cadences - Support to partner channel leadership team on managing the channel performance (Partner strategy, partner program support, training & development, partner management, performance reviews) - Project Management support to the leadership team (Tool/process implementations, organizational development, Executive review support, deep analysis and recommendations)
Description: As Business Analyst, I was responsible for reporting and business analysis across HP´s channel business. My main task was management reporting, forecasting on sales and market development, ensuring data for the sales planning and to drive HP´s partner sales incentive program. Furthermore, I supported the account managers with data and educated them in the use of sales data to control and grow their business. Responsibilities: - Management reporting (sales reporting, market size/share, market development, product performance, ad hoc analysis and recommendations) - Sales planning and coverage - Forecasting (sales, finance, stock management, sales compensation) - Pipeline management - Owner of partner compensation program, including partner training and education
Account Manager, IT Services & Facility management, Hardware and software Responsibilities: - Account Management - Sales and business development - New business hunting - Scoping and negotiating contracts