Berlin, Berlin, Germany
Happy husband and proud father of three girls. I believe in the power of part time leadership to foster more effective work, happier families and more equality in gender roles. A) Junior Entrepreneurship Award winner, Germany, 2004 B) Start-up owner - Grammophonia Berlin 2004-08 C) Bachelor of Honors - First Class Honors, De Montfort University, UK, 2010; Bachelor of Business Administration - Cum Laude, Arnhem Business School, NL, 2011 D) Building & leading marketing teams for three fast-paced venture backed start-ups E) Building & leading marketing consulting practice for one of Germany's largest independent media agencies; directing business growth of client centric teams +30% yoy growth at one of Germany's largest independent media agencies Specialties: - proven leadership and management skills in international teams of +30 employees - track record of mentoring & coaching new leaders - successfully handled difficult issues (business turn around, handling Corona) via an analytical, organized, structured, pragmatic and empathetic approach
Mondays were meant to be great. Contact us, if you want your Monday marketing reports to show great results Or ask one of our many clients about us: StepStone, FormelSkin, Entyre Care, Symprove, WorkWolf, Freddie's Flowers, Modern Milkman, Lengoo etc. etc.
Pro-bono voluntary mentoring & coaching at Femme Palette platform for aspiring female leaders. Awards: 2023 Rising stars Mentee's choice
Strategy consulting and interim (marketing) management. At times I take on interesting growth or turn around cases on an interim or project basis. Clients among others Private Equity - NEO Capital www.neo-capital.de: marketing audits for portfolio companies VC / PE / family office-funded business - Dr Foerster / GoodMe, consumer supplements: interim marketing leader; +3m€ marketing spend optimization - Glambou, jewelry www.glambou.com: business case pivot from pull to push marketing and subsequent interim influencer marketing team leader (+200k€ monthly spend on ROI +2) - Freddies Flowers, flowers www.freddiesflowers.com: interim country growth marketing leader turning loss making German entity towards profitable marketing spend - Formel Skin, skin care www.formelskin.de: interim TV campaign management (+500k€ total spend) including planning with agency, tracking and optimization - Humtab / Edentify, AI-technology: investor pitch support - Lengoo, AI-technology www.lengoo.com: sales org enablement support with CEO / founder Corporate business - Stepstone, HR marketing software www.stepstone.com: restructure above-the-line marketing budget toward efficiency (+50m€ gross budget annual)
Charged with turning the loss making agency around to profitability and growth. Responsible for 3 client centric teams (+30 employees) and the business planning function for the operations part of the company. Key activities: - 3 successful team business turn arounds, 1 growth case - develop and implement P&L-based decision making company wide - develop and shape strategic direction of client centric teams - develop and implement company wide rolesheets, salary bands and standardized feedback & development process - implement and run business planning, forecasting and controlling infrastructure company wide Key results: - +40% EBITDA responsibility - +100% gross profit growth in 3 years - from 0% to +25% EBITDA margin company wide in 3 years
Responsible for building the client consulting practice of DCMN ("growth solutions") to turn the TV-reseller agency into a 360 degree growth marketing provider; +6 team members. Key activities: - lead all major multi-million budget pitches on C-level - develop and implement standardized consulting approach (develop DCMN inherent intellectual property) - hire, train and grow team to support company growth - develop new client product offerings (media) - integrate and co-develop non-media offerings Key results: - full service client offering completed - +100% new client product offering revenue contribution yoy - +30% yoy total business growth
Responsible for marketing strategy for fast growing e-commerce company. In charge of +8 member team (online, offline, business intelligence) with focus on CRM and new business. Key activities: re-org for +200% budget increase yoy in offline marketing, build up of CRM team to optimize lead and existing business potential Key results: - Increased cohort (+2 purchases) performance +100% yoy - Increased activation of lead pool to new buyer yoy (+10%) - +70% total monthly revenue yoy