Christian Keller

Managing Director | Driving AI and Cloud Transformation

Zurich, Zurich, Switzerland

About

As Managing Director at AWS, I help large organizations move from traditional IT to AI‑driven operating models. My passion is guiding organizations toward cloud‑first, AI‑enabled ways of working, ensuring they adopt next‑generation and agentic AI architectures in a way that is strategic, responsible, and aligned with long‑term enterprise value. I lead multi‑country teams, build new capabilities, and work directly with C‑suites and boards to shape long‑term technology strategy. At AWS, I oversee the Europe Central business and partner with leaders across industries to accelerate AI and cloud transformation. I also represent AWS externally, engaging with industry bodies, government stakeholders, and the media on the future of AI and digital competitiveness. Before AWS, I built Apple’s enterprise business in Switzerland and held multiple executive roles at HPE and HP, leading major business units and global account organizations. Across all roles, I focus on connecting technology strategy with business outcomes and helping organizations adopt AI responsibly, securely, and at scale.

Experience

  • Amazon Web Services (AWS) (Full-time · 6 yrs 4 mos)
    • Managing Director, Europe Central (Switzerland, Austria, Central and Eastern Europe)
      Jan 2024 - May 2026 · 2 yrs 5 mos

      Leader of AWS Europe Central (Switzerland, Austria, Central and Eastern Europe) - accelerating the transformation of organisations of all sizes to realise relevant outcomes driven by the Cloud and AI

    • General Manager Switzerland and Austria
      Mar 2023 - Jan 2024 · 11 mos

      General Manager at Amazon Web Services (AWS) for Switzerland and Austria

    • Head of Enterprise at Amazon Web Services (AWS) Switzerland and Austria
      Jan 2023 - Mar 2023 · 3 mos

      As the Head of Enterprise for Amazon Web Services (AWS) in Switzerland and Austria, I focus on inspiring and assisting enterprise customers, digital native customers, independent software vendors (ISVs), and partners in utilizing the transformative power of the cloud to achieve tangible business outcomes.

  • Country Manager, Apple Enterprise at Apple
    Feb 2018 - Jan 2020 · 2 yrs

    Apple's Enterprise Country Manager in Switzerland. Built the Apple Switzerland Enterprise team and longer-term plan. Inspired enterprise customers, channel partners and strategic partners to transform to customer- and employee-centric experiences.

  • Hewlett Packard Enterprise (Zürich Area, Switzerland)
    • Vice President, Global Industries and Strategic Alliances
      Oct 2016 - Jan 2018 · 1 yr 4 mos

      HPE’s Vice President Sales for Global Industries, Strategic Alliances and Inside Sales for Nordics, Benelux, Netherlands, Switzerland and Austria

    • Vice President, Global Accounts, Commercial & Public Sector Segment
      Nov 2015 - Oct 2016 · 1 yr

      HPE's Vice President Sales for Global Accounts, Commercial and Public Sector Segment in the Nordics, Benelux, Netherlands, Switzerland and Austria

  • HP (12 yrs 10 mos)
    • Vice President, Global Accounts in the General Western Europe region
      2012 - Oct 2015 · 3 yrs 10 mos

      HP's Vice President Sales for the top 30 Global Accounts with HQ in the Nordics, Benelux, Netherlands, Switzerland and Austria

    • VP, Global Accounts Energy and Distribution Industry Vertical EMEA
      2011 - 2012 · 1 yr

      Global Sales leadership for the top 12 accounts in the Energy and Distribution Industry across EMEA

    • Vice President, EMEA Industry Standard Servers and Software Business Unit
      2008 - 2011 · 3 yrs

      Business Unit and Sales Lead for HP's x86 Server Business in EMEA