Mexico City Metropolitan Area
I am an Ecommerce and Marketplace leader with over 10 years of experience driving revenue growth, P&L optimization, and omnichannel expansion across North America and LATAM. I lead end-to-end ecommerce and marketplace operations across complex ecosystems including Amazon (US, CA, MX), Walmart, Mercado Libre, Shopify DTC, TikTok Shop, and emerging platforms—focusing on scalability, profitability, and operational excellence. Throughout my career, I have contributed to managing over $280M+ USD in annual revenue, executing data-driven strategies that directly impact growth, margin expansion, and market share. My core strength lies in bridging strategy and execution by integrating: Performance Marketing (Amazon Ads, Google, Meta, TikTok) Conversion Optimization (SEO, PDP, A+ Content, CRO) Marketplace Expansion & Omnichannel Strategy Large-Scale Catalog Management Pricing, Inventory & Fulfillment Optimization Technology Integration (Rithum, GoDataFeed, automation frameworks) Cross-functional Leadership and Global Stakeholder Alignment I have operated in highly competitive, cross-border environments, collaborating with global HQ teams across the United States, Canada, India, the Philippines, and other international markets—building systems that enable scalable and sustainable growth. My approach is simple: turn data into decisions, operations into growth, and channels into profit engines. I am particularly focused on scaling high-impact ecommerce ecosystems, strengthening marketplace dominance, and leveraging AI and automation as competitive advantages in modern commerce.
- Lead end-to-end ecommerce and marketplace operations in Mexico across Amazon, Mercado Libre, and other Marketplaces. - Own revenue growth, forecasting, and full P&L responsibility for the Mexico business unit. - Drive PPC strategy and execution across Amazon Ads, Google Ads, Meta Ads, and TikTok Ads, optimizing ROAS, ACOS, and CAC. - Execute listing optimization initiatives including SEO, A+ Content, images, video, and copywriting. - Build and scale the local Mexico team; manage hiring, onboarding, and performance. - Lead cross-border expansion initiatives across LATAM and North America. - Partner closely with global HQ teams in Canada for strategic alignment and reporting.
Led end-to-end eCommerce and marketplace operations for one of Mexico’s leading retail brands, driving 8-figure sales performance across both owned eCommerce channels and third-party marketplaces. Orchestrated cross-functional teams across IT, Marketing, Catalog, and Customer Experience to scale digital operations. Designed and executed growth strategies across the brand’s own website, as well as Mercado Libre and Walmart, improving revenue, efficiency, and customer experience.
Spearhead the development and execution of tailored ecommerce strategies across multiple brands, leveraging Shopify to drive sustainable growth, optimize conversion rates, and enhance customer lifecycle value. Lead end-to-end digital marketing initiatives utilizing Google Ads, Meta Ads, and advanced SEO/SEM tools such as SEMrush, resulting in substantial increases in qualified traffic and online revenue. Direct the management of product portfolios on Amazon Seller Central and WooCommerce, ensuring optimal inventory levels and maximizing product visibility and conversions across key verticals, including motorcycle helmets and kitchenware. Conduct in-depth analysis of key performance metrics using Google Analytics and Data Studio, delivering data-driven insights and strategic recommendations to executive leadership for informed decision-making and business growth.
- Design and implementation of positioning strategies, growth marketing, and campaigns on various platforms, increasing the user base by 20% in 10 months. - Optimized the conversion funnel through A/B testing and data analysis, resulting in a 25% increase in conversion rate. - Social media strategies and organic community development. Emphasis on measuring KPIs and continuous iteration of strategies to improve performance.
I have developed Customer Marketing Shopper, Growth Marketing. Grew Company Social Media accounts 20% more engagement rate in seven months. Curated content across 4 social channels ensuring a cohesive online brand identity. Tracked, analized and reported weekely analytics,” and KPIs to management using Google Analytics and Semrush, and MouseFlow. I proposed, pitched, developed, and produced whit my team short video content on TikTok, resulting in 100% engagement. Wrote copy for social post with 100% grammatical accuracy. Coordinate with PR and Marketing teams to identify and hire content creators for paid collaborations. Design organic and paid media campaigns resulting in a 60% increase in sales.