Greater Munich Metropolitan Area
Translating business strategies into powerful communication. A strong believer in storytelling and the incredible things teams can achieve together.
Global responsibility for strategic communications for our CEO, playing a key role in shaping the company’s strategic and thought leadership positioning to strengthen Siemens’ image. High impact of CEO positioning and reach, with efforts recognized by various rhetoric, social media, and communications rankings. Develop Siemens’ overarching narrative (from an industrial conglomerate to a leading technology company) for multiple audiences, as well as the narrative for ONE Tech Company, a company-wide program for accelerated growth. Provide strategic messaging and thought leadership content as a foundation for all communications activities across businesses, regions, and functions.
Served as a strategic communications partner to Roland Busch throughout his tenure as CTO, COO, Deputy CEO, and during his transition to CEO. Developed and executed a positioning strategy to establish both the executive and Siemens as a leader in technology, innovation, and digitalization while strengthening its reputation as an attractive employer. Built best-in-class C-level executive comms team, leading cross-channel and cross-audience efforts across media, social media, thought leadership, and internal engagement. Oversaw execution across all communication channels and audiences, ensuring high-impact messaging and strategic alignment.