Berlin, Berlin, Germany
I´m intrigued by transformational design and developing solutions from scratch with a user-centric approach and a solid research foundation. Enabled by my resourceful imagination, and an eye for aesthetics paired with my strategic and critical mind. I´m passionate about creating enriching products and spaces, which fulfill user needs beyond functionality.
→ Establishing design within the company and developing an effective workflow between innovation, design and development teams → Redesign of the procurement app „Zugseil“ → Content auditing of the existing desktop app → Enhancing the user experience by streamlining user flows → Integrating new features → Improving legibility by reorganizing the layouts and applying a visual hierarchy to the content → Creating a visual focus on the main user tasks → Adopting the app to mobile devices by creating a responsive design → Low - mid – high fidelity wireframing → Interactive prototyping → Creation of a complex, multi-brand, responsive, and accessible design system → Guarantee consistency over all applications → Transferring the existing print branding guidelines to the digital space → A/B testings → Design documentation (Internal wiki) → Hand-over to the development team → UI quality assurance
UX-UI Design Courses → Skill-focused, rigorously practical approach → Intense support from practicing experts I am happy to announce, that I am mastering: → Competitive analysis → Lean and agile product design process → Concepting an MVP → Qualitative and quantitative user research, in particular: user surveys, user interviews, and evaluation with empathy mapping → Gathering requirements → Writing user stories and job stories → Defining proto personas → Task analysis → User flow diagrams → Customer journeys → Sitemap, refinement with card sorting → Information architecture → Usability testing, including test planning, test scripting, conducting tests → Evaluating test results with affinity mapping and rainbow spreadsheet → Creating style guide and design system → Responsive design patterns, grids, and frameworks → Mobile app design for iOS and Android → Interactive prototyping, animation → Enhancing the user experience with mobile gestures → Branding based on brand equity → Mood boarding, preference testings
Invited and participating the proof of concept at the summit with my initial business concept and design for "soapplements". It is a pinboard for solid soaps and other tools for daily personal care. A product to prevent our daily plastic wastage, by making the use of solid soaps more practical and joyful. As the proof of concept revealed an interest in my product idea, I started refining the product design in detail for handover to the manufacturer, launched the product, installed an online shop, researched and respected the legal frameworks, analyzed the product risks, researched user´s health issues, wrote instructions, explored the protection possibilities for my design. Considering the business viability, I updated continuously the total product costs, including all business aspects. In-depth research revealed, that there remains a certain inestimable risk, of how industry magnets affect the human body. Even though these industry magnets getting more and more popular, the product liability has a high risk. In consequence, I stopped the further production and closed the online shop.
My Role Establishing the interior department for Blocher´s new satellite office in Berlin as professional design and team lead. Creating Brand and Identity Spaces with a strong visual design language, by researching, ideating and designing. I designed, directed and supervised small to large scale spatial design projects in retail, office and hospitality. Coordinating the spatial design team with the internal architectural planning team and the external planning stakeholders, ensuring that the costumer needs and requirements are fulfilled. Ensuring a straightforward planning process, by meeting the budget and timeline, by monthly reports to the managing director and the financial controlling departement. Being the first point of contact for the building owner and all project stakeholders. Supporting the building owner by negotiating contracts and the business development by acquisition new projects. Preparing co-creative workshops, presenting design processes and results to stakeholders and building owner. Consulting the building owner regarding design decisions, to make his vision reality. I had the pleasure to work on projects for the following companies: Marriott Hotels, Moxy Hotel, Autograph Boutique Hotel, Azimut Hotel, Vela Hotels, ROSE Bikes (Retail + Office), Holy AG