Christian de Boisredon

Sparknews’ founder/CEO + Lead of the “Cultural Transformation & Engagement” practice at A4MT

Paris, Île-de-France, France

About

At Sparknews (now within A4MT), we work with multinational organisations and media outlets, to drive their cultural shift for a positive impact, using inspiration with positive innovations and transformation programs (from the CEO to all employees). We help revealing new opportunities and new business models for positive change. What drove me to focus on Positive Transformation know how ? At the age of 24, with 2 friends of mine, I embarked on a round-the-world tour, in search of positive change-makers. I was so inspired by the incredible entrepreneurs who were committed to creating a positive impact in the world that I decided to write a book on our experiences. To my surprise the book became a bestseller and unlocked new opportunities for me to become a social entrepreneur myself. I have been a pioneer of the solutions journalism approach, creating with my Sparknews team media campaigns to amplify positive innovation initiatives (with leading media in 50 countries, reaching 300 million people or with our "En Quête de Demain" program with 53 regional newspapers).

Experience

  • Sparknews' founder/CEO & Lead of the "Cultural Transformation & Engagement" practice at A4MT at Action for Market Transformation - A4MT
    Jun 2025 - Present · 1 yr 1 mo

    Sparknews a rejoint A4MT pour poursuivre ses programmes & missions historiques dédiés à la sustainability (En quête de Demain, Programmes Intergénérationnels, Création de Fresques sur Mesure, Programmes de Leadership & Talent Developement, Récits de transformation, Atelier des Sols Vivants...) tout en développant de nouveaux programmes et expertises avec et au sein d'A4MT. 100% dédiés à la transformation sociale et environnementale, nous sommes maintenant 57 joyeux pédagogues, journalistes, ingénieurs, consultants, animateurs de communauté, transformateurs de marché, spécialistes de l’engagement et du récit, entrepreneurs créatifs, chefs de projets... et nous créons des programmes de transformation pour et avec les médias d'une part et pour les organisations/entreprises.

  • Sparknews (15 yrs 2 mos)
    • Founder and CEO
      Oct 2011 - Present · 14 yrs 9 mos

      With a team of 20 people, we work on positive transformation with and for : - leading international companies such as Danone, L'Oréal, Boehringer Ingelheim, BNP-Paribas, Suez, FM Logistic, AXA, Saur, Metro, Engie, Embag, Egis, Bel, LVMH, Sodexo, Adéo/Leroy Merlin... - Top decision makers (CEOs of CAC 40 companies, EXCOM, C Levels...) - the leading news-media from 50 countries (such as Financial Times, TF1, Les Echos, China Business News, El Pais, BBC, Regional newsmedia, etc.), - more than 5000 positive innovations & best practices - 250 national & international organisations (United Nations, Gates Foundations, ADEME, OFB, AFD, Ashoka, etc.) If you are a corporate looking for new ways to foster a real cultural transformation for a positive impact, please get in touch!

    • keynote speaker (leadership / positive innovation...)
      May 2011 - Present · 15 yrs 2 mos

      Keynote speaker and workshops for top management teams in english or french on "leadership for change", "positive innovation", "challenge common preconceptions", "making opportunities out of constraints" ... For companies such as BNP-Paribas (top 500), L'Oréal (top 300), Sanofi, Capgemini, Lesaffre, Albéa, SKF, Crédit Agricole, hauts fonctionnaires de l'Etat, Chubb, Club de DRH, Suez, Danone, EDF...

  • Co-founder / Producer at The Yunus Movie Project
    Sep 2006 - Jan 2012 · 5 yrs 5 mos

    A cinema film production company. This feature film (not documentary) is based on Muhammad Yunus' life and stories of women empowerment thanks to microcredit. The director is Phyllida Lloyd, (the director of Mamma Mia, 5th 2008 biggest hit). Société de production de cinéma. Nous produisons une fiction basée sur l'aventure de Muhammad Yunus (Prix Nobel de la Paix) et des destins croisés de femmes dont la vie a basculé grâce au microcrédit. Notre réalisatrice est Phyllida Lloyd (la réalisatrice de Mamma Mia, le 5ime plus gros succès mondial de 2008).

  • Président et DG, initiateur et cofondateur at Reporters d'Espoirs
    Jan 2003 - Jan 2007 · 4 yrs 1 mo

  • Senior Consultant at BearingPoint Consulting (Former Arthur Andersen)
    Oct 2001 - Oct 2006 · 5 yrs 1 mo

    Consultant in Strategy and Change management team. Skills : Strategy consulting, change management, Project management, Communication and contents