Greece
- Create the company’s social media strategy to meet the KPIs - Supervise content creation for social media channels - Launched (from strategy to production) and run (in-house production) 4 different web shows (Try Me, Try Me Not, Plugged in Chef, Kitchen: Stories with Andreas Lagos) - Manage the company’s blog - Organize and supervise two of the company’s weekly newsletters (Tech news and Kitchen) - Lead several digital campaigns/ projects (internal initiatives and supplier projects) to increase sales, serve the digital strategy and improve client engagement - Run Facebook ad campaigns - Consult the dedicated customer care team that responds to clients’ comments and questions on social media - Report to the Digital Marketing Manager and supervise six team members (three direct reports)
- Supervised the social media presence of the agency’s clients in several markets (FMCG, Technology, NGOs, CSR, Retail) - Conducted social media audits and developed strategies based on the results and the client’s needs - Advised and worked closely with the creative team on the concept development of digital & social media activations that serve the digital strategy and the client’s needs at the time - Designed social media strategies for several platforms (Facebook, LinkedIn, YouTube, Twitter, Instagram etc) for existing and prospective clients - Approved each client’s social media content and supervised the replies handled by the community managers - Evaluated social media strategies, based on monthly engagement, and provided new content ideas that added value to each brand’s fans/followers to increase engagement - Developed crisis strategies and handled social media crisis incidents - Created financial proposals, based on each client’s social media strategy - Reported to the General Manager and supervised a team of three social media associates/community manager and a trainee
- Designed & implemented social media plans for existing and new clients - Supervised & handled online communities, with more than 450,000 people - Collaborated with the creative team in the concept development of online activations - Supervised & edited social media content - Analysed & optimised social media content and conducted monthly reports - Handled social media crisis incidents - Monitored online word of mouth & social interactions - Reported to the Media Director and supervised a social media associate
- Designed strategic PR plans for existing, emerging and new markets - Advised International distributors on communication activities and Public Relations plans - Supervised International PR agencies - Organised Media Events and Store Openings - Arranged and supervised International Media Trips to Greece - Handled international media & bloggers’ requests - Monitored International Publicity and prepared monthly activities and evaluation reports - Edited press releases and interviews, both in Greek and English - Managed the Korres brand website - Supervised the development of local websites - Designed and administered the brand’s social media platforms
- Designed, organized and implemented Public Relations Plans, including Press Conferences, Consumer Events, Product Launches, Arts and Sports Sponsorships - Managed day-to-day Media Relations - Edited Press Releases and Speeches - Conducted publicity evaluation reports