Copenhagen Metropolitan Area
Senior executive and board member with 25+ years of international leadership experience across engineering, manufacturing, operations, and commercial leadership in complex industrial and B2B environments. Originally trained in engineering, I built my career through technical, operational, and commercial leadership roles, progressing to CEO of a large international manufacturing company (+500 employees, €500m+ turnover). I have led large, multi-disciplinary organisations and major turnkey programmes, integrating engineering, production, supply chain, and commercial execution in demanding, regulated, and multicultural environments. Currently Chief Revenue Officer, supporting a SaaS company in its transition from start-up to scale-up, and Board Member of an international industrial group. My background spans Sales, Marketing, Business Intelligence, Operations, Engineering, Production, ERP, and large-scale project execution, with a consistent track record of profitable growth, operational scalability, organisational transformation, and strengthened leadership structures. Alongside my Executive and Company Board roles, I also serve as a volunteer Board Member of a Cultural Institution, with a focus on governance, organisational stewardship, and sustained community engagement. I bring a board-level strategic perspective combined with hands-on execution capability, translating strategy into disciplined delivery in complex, asset-intensive organisations.
Responsible for the full global revenue organisation of Eurekos Systems, a leading SaaS platform delivering Enterprise-grade customer and partner training across the full customer lifecycle. Accountable for driving scalable, predictable growth through commercial leadership, operational excellence, and financial discipline, uniting Sales, Customer Success, Partners, and Operations into a single performance-driven engine. A key focus is accelerating AI adoption across both the organisation and the product, leveraging data and automation to optimise operations, management insight, forecasting, and decision-making, while strengthening profitability, unit economics, and enterprise value.
Lead NLMK DanSteel, a leading steel manufacturer providing high-quality steel solutions. With a revenue exceeding €500 million, the company services key sectors such as onshore and offshore wind, maritime, oil and gas, and infrastructure. We are committed to operational excellence, a people-focused culture, and top-tier customer service, shaping the future of steel with innovation and sustainability at our core. The key achievements included: - Led initiatives to improve operational efficiency, streamlining workflows and reducing cycle times across production lines. - Improved product quality performance, significantly lowering defect rates and increasing customer satisfaction. - Optimized supply chain operations, reducing inventory levels while maintaining production capacity and responsiveness. - Increased On-Time-In-Full (OTIF) delivery rates, strengthening customer trust and encouraging repeat orders. - Managed cost reduction programs that delivered significant savings through process improvements and technology adoption. - Implemented lean process enhancements, reducing manpower without sacrificing output, resulting in overall productivity improvements. - Promoted a culture of continuous improvement and accountability, aligning cross-functional teams with strategic business objectives.
Building the interconnectivity between Sales, Customer Success, Marketing, and Product development. The key achievements included: - Led Salesforce CRM implementation to increase collaboration and data-driven decisions. - Developed efficient procedures that boosted both productivity and revenue in the organisation. - Focused on growing recurring revenue and expanding market reach through innovative SaaS solutions together with the R&D team.
Global Sales responsibility for NLMK Europe Plate. Leading the global regional sales team with 36 Regional Sales Managers and 9 Heads of Sales Regions. Together we are servicing customers in Distribution & Steel Service Center's, Heavy Vehicle and Machinery Industry, Energy, On- & Offshore Wind, Steel Construction and Shipbuilding. The offices are located in Brussels, Copenhagen, Verona, Riga, Dusseldorf, Paris, Sao Paulo, Lima, Pittsburgh, Singapore and Johannesburg. Additionally, as Owner of the SAP 4 HANA workstreams for CRM, CPQ etc., lead the commercial business teams for the ERP software implementation at NLMK Europe Plates 3 business units (NLMK DanSteel, NLMK Clabecq, NLMK Verona).
Responsible for driving the strategy development for NLMK Europe Plate. Establishing Business Intelligence functions in the individual business units, for market research, customer analysis, long term sales planning by analyzing attractiveness and profitability of channels and segments, thus developing an optimal sales portfolio for the long term. Develop and monitor the future commercial KPI-system for NLMK Europe Plate, and ensuring continuous sales monitoring by industry segments and worldwide regional sales. Implement and operate the innovation funnel process for NLMK Europe Plate for both products and services. Implement operational marketing strategy (content, channel, campaign, and event management). Additionally, as Owner of the SAP 4 HANA workstreams for CRM, CPQ etc., lead the commercial business teams for the ERP software implementation at NLMK Europe Plates 3 business units (NLMK DanSteel, NLMK Clabecq, NLMK Verona).
Responsible for sales from NLMK DanSteel A/S, NLMK Clabecq and NLMK Verona to the Offshore and Onshore Wind Industries, Heavy Civil Engineering and the Oil & Gas Industries across Europe. Additionally, succesfully developed and implemented sales strategies which has resulted in +90 mEUR investment plan for new production equipment, to enable the expansion of sales volumes into new niche market segments.
Leads complex technical and commercial contract negotiations for sales of full-scale EP or EPC projects. Successfully sold 55+ mEURO turn-key project within first year of employment, and 70+ mEUR turn-key project in second year of employment. Leading all aspects of the project sales management process technically and commercially, both internally and externally, including the overall negotiation with all involved parties such as; engineering teams, agents, contractors, customers and financial institutes.