Düsseldorf, North Rhine-Westphalia, Germany
• Developing and executing the Marketing & Marketing Communications strategy for Business Entity TPU (Selected Industries: Footwear, Electronics and Industrial Applications) • Leading and coordinating all global marketing activities (e.g. Launches, Segmentation, Positioning, Channel Strategy, Value Proposition, Campaigns, Events) • Managing internal and external stakeholders globally (e.g. Corporate Functions, Product Management, Marketing Communications, Regional Functions, Commercial Teams, Agencies) • Managing the global MarCom budget planning including key performance measurements
• Leading and coordinating all Marketing Communications activities at EP for Mobility and Electronics Industry in EMLA (product launches, marketing campaigns and events) • Developing the Go-to-Market-Communication Strategy along the value chain in alignment with Vice President Global Marketing PCS • Leading the strategic task "Circular Economy Customer Communication" within the global Circular Economy Program
Key topics: Marketing & Sales Strategy, Brand Management, Agile Project Management Business Innovation, Organisational Development Selected Industries: Automotive, Industrial Applications, Technology, Retail, Finance Selected Projects: • Development of a customer-oriented and efficient sales organization set-up • Internationalization strategy and go-to-market strategy • Content strategy • Increase of marketing spend effectiveness and conception of a brand tracking
• Responsible for brand relaunch “noblessa” for international contract business (b2b) • Organization of pitches and trade shows • Development of sales and communication material
Training on the Job in different departments such as Marketing, Sales, HR, Purchasing Department, Logistics, Quality Control