Christian Ulrich

Managing Director Food & Feed / Member of the Board / EMBA

Wangen, Schwyz, Switzerland

About

Since 1992, our company Trinova AG, based in Wangen SZ, has been active in the feed and food industry. For more than 30 years, our young, dynamic, and independent company has been providing the food manufacturing industry and feed mills with excellent service, top-quality ingredients, additives, and nutritional supplements – all in support of a balanced and healthy diet for both humans and animals. FOOD - Special ingredients for food production: Tradilin (Omega-3-rich flaxseed flour – www.tradilin.ch), flavorings, extracts, yeast extracts, vitamins, minerals, trace elements, dairy specialties, plant proteins, coconut products, milk powder alternatives, milk components, dietary fibers, stocks, cheese powders, contract manufacturing of dietary supplements (effervescent tablets, direct sticks, etc.), and much more. Challenge us! FEED - Special products for feed production and barn hygiene: Tradilin (Omega-3-rich specialty flaxseed – www.tradilin.ch), pre- and probiotics, roughage preservation, concentrate feed preservation, enzymes, feed acids, specialty raw materials, organic products, herbs, extracts, drinking water additives; barn and feed hygiene, and much more. Challenge us! Find out more here: www.trinova.ch

Experience

  • Trinova AG (18 yrs 7 mos)
    • Managing Director Food & Feed / Member of the Board
      Jul 2025 - Present · 1 yr 1 mo

      Responsible for all activities of the Food and Feed business units, achievement of operational and strategic goals, management, leadership, corporate and business development, strategy development and implementation, international procurement, purchasing and sales of speciality ingredients and raw materials for the entire food and feed industry, coordination of marketing, logistics (import, export), pricing, supplier and customer management as well as international business development in the food sector;

    • Managing Director Food / Member of the Board
      Jan 2023 - Jun 2025 · 2 yrs 6 mos

      Responsibility over all activities of the business unit and the achievement of objectives, Leadership, corporate and business development, strategy development and implementation, international sourcing, purchase and sale of ingredients to the whole food & food supplement industry, consulting and finding solutions for new developements, marketing, logistic (import, export), pricing, supplier and customer management, international Business Development

    • Manager Business Unit Food / Member of the Board
      Mar 2017 - Dec 2022 · 5 yrs 10 mos

      Responsibility over all activities of the business unit and the achievement of objectives, Leadership, corporate and business development, strategy development and implementation, purchase and sale of ingredients to the whole food & food supplement industry, consulting and finding solutions for new developements, marketing, logistic (import, export), pricing, supplier and customer management, international Business Development

  • Sales Manager AFH at Kraft Food
    Oct 2005 - Nov 2007 · 2 yrs 2 mos

    sales , building customer relationship, acquisition, customer support, customer loyalty management, price negotiations, self-reliance

  • Tourism and Gastronomy at Familux Resorts
    Jan 1994 - Oct 2005 · 11 yrs 10 mos

    leadership, F&B Management, customer management, event organisation, customer entertainment, strong service-oriented work focus - One of the hotels I worked for is the Familux Resort Alpenrose in Lermoos;