Flensburg, Schleswig-Holstein, Germany
I am a market intelligence and commercial strategy leader with more than 17 years of experience in consumer health and pharmaceutical markets. My professional background spans sales, trade marketing, category management and market analytics, and today includes responsibility for building and leading a global Market Intelligence function. This path has given me a broad and integrated understanding of how markets, channels and commercial organizations operate, and how data can effectively support strategic and operational decisions. I focus on structuring complex market, competitive and commercial information and translating it into decision-relevant insights. My work supports strategic prioritization, portfolio and category decisions, and the alignment of market understanding with commercial execution across functions and markets. My approach is pragmatic and structured. I believe that market intelligence creates value only when it enables clarity, supports sound decisions and leads to tangible action.
I lead the global Market Intelligence function at Queisser Pharma, building a scalable foundation for data driven decision making across markets and channels. The focus is on converting complex market, competitive and commercial data into actionable insights for leadership, marketing, sales and international stakeholders. Including: • Build and develop the Market Intelligence operating model across markets • Integrate market data sources and establish analysis and reporting standards • Drive competitive intelligence and market opportunity identification • Translate insights into strategic recommendations for leadership and cross functional teams • Connect market analytics with category management and trade marketing execution
I led trade marketing and category management with a strong analytical backbone, connecting market insights, shopper behavior and customer needs to develop commercial strategies and retailer facing category initiatives across key channels. Including: • Category management and retailer advisory projects • Market analytics, reporting and performance tracking • Development of trade marketing concepts and channel priorities • Cross functional stakeholder management with sales, marketing and key account teams • Route and territory planning support frameworks for field execution