Versoix, Geneva, Switzerland
25+ years of International experience in FMCG Marketing Strategy & Insights at corporate and agency level in mature and emerging markets, notably: Consumer & Shopper Insights, Category, Brand, Product & Price Strategy Development Innovation Strategy Portfolio Development Key Account and supplier relationship building and management Talent sourcing, development and mentoring Change management, establishing Data and Insights as key decision drivers Excellent communication skills, capacity to simplify complexity and engage persuasively with multiple stakeholders. Ability to grow, leverage and mobilize individual and team talent to reach a common vision and add to the bottom line
Building up a consultancy which supports businesses to be more successful in emerging and developing markets. Offering strategic advice build on valid and reliable market intelligence, retail data as well as Trade and Consumer Insights. www.csi-consulting.ch
Insights/Research/ Business Development OND / HT
Using Artificial Intelligence and Machine Learning to enhance consumer, customer and retail insights
Built up the function from 4-size team and 2MM USD budget to 40+ size team and 6MM USD budget, across all Middle East, Near East and Africa Transitioned team and function from classical research & reporting function to business advisor role Embedded Consumer & Trade Insights as focus in commercial decision making Strategic planning for regional management and business development opportunities Supporting the regional growth, becoming #1 company in 2017 and nearly doubling OCC to close to 1Bn USD
Lead HQ function within SI for a wide range of brands with team of three, budget of 3MM USD centrally and 24MM USD globally Consolidate and synthesize available knowledge to advise on future brand marketing directions, innovation and business opportunities Managed execution of all centrally managed brand related projects and approve and align all globally executed brand related research projects Developed tools to generate, develop and assess product and category innovation Played an essential part in developing Camel CURVE and in supporting turnaround of Camel volumes through pricing, portfolio and innovation strategy
Lead team of 3 to execute and approve research across region of 16 countries, budget of 10MM USD Support, train & coach team to global JTI standards and world class research execution Condense & and analyze all regional-wide conducted research & data to report back trends and opportunities to regional management