Herzogenaurach, Bavaria, Germany
Enterprise strategy and transformation leader with 15+ years of experience driving large-scale digital, retail, and eCommerce transformation across global organizations. Currently leading end-to-end execution of adidas’ global digital strategic portfolio across eCommerce, Retail, and Wholesale. Responsible for portfolio governance, investment planning, execution management, operating model transformation, AI-enabled reporting, and cross-functional delivery across a €105M portfolio with ~€350M business impact. Specialized in enterprise transformation, strategic execution, portfolio management, PMO leadership, digital operating models, governance frameworks, and organizational alignment across business, product, technology, analytics, and market teams. Experienced in scaling global programs, aligning executive stakeholders, and translating multi-year strategy into measurable commercial and operational outcomes. Core areas include: Digital Transformation | Enterprise PMO | Strategy Execution | Portfolio Management | AI Transformation | Retail Transformation | eCommerce | Operating Models | Governance | Change Leadership | Cross-Functional Execution | Business Transformation
Driving execution of adidas' global digital strategy across eCommerce, Retail, and Wholesale, translating strategic priorities into measurable business outcomes. Strategic Execution & Portfolio Leadership • Lead end-to-end execution of adidas' global digital strategy, translating multi-year priorities into funded, governed, and KPI-driven transformation portfolios. • Designed and operationalized adidas' first integrated global digital portfolio across eCommerce, Retail, and Wholesale, aligning strategic priorities, funding, dependencies, governance, and success metrics across global and market teams. Investment & Financial Management • Responsible for enterprise portfolio governance, investment planning, financial management, and operating model alignment across a €105M portfolio, including oversight of MAEX, OOH, and Technology investment budgets. Leadership & Transformation • Lead a 15-person strategy execution and portfolio management organization overseeing governance, prioritization, investment steering, and execution enablement across 60+ strategic initiatives. • Act as a leader of leaders across cross-functional global organizations, enabling senior managers and functional leads to deliver strategic priorities and transformation outcomes. Executive Governance & AI Innovation • Partner with executive leadership across Product, Technology, Analytics, Finance, and Business functions to drive execution, governance, and enterprise-wide transformation. • Led AI-enabled operating model initiatives that improved portfolio visibility, reduced manual reporting effort, and accelerated executive decision-making through automation and AI-generated insights.
Driving adidas' digital transformation agenda across operating model evolution, organizational effectiveness, AI adoption, and strategic capability building. Strategic Transformation & Operating Model • Lead enterprise transformation initiatives across adidas Digital, partnering with senior leadership to shape organizational structures, governance models, and future operating models. • Advise the Digital Senior Leadership Team on strategic priorities, organizational effectiveness, workforce planning, and transformation execution. AI Transformation & Capability Building • Established adidas Digital's AI adoption and capability-building strategy for a global organization of approximately 1,000 employees, including governance structures, learning pathways, and cross-functional enablement programs. • Identified and prioritized AI use cases across business functions to accelerate productivity, automation, decision-making, and organizational effectiveness. • Conceived and led adidas Digital's first AI Discovery Day, engaging 750 colleagues and leading AI innovators including Google, Databricks, Synthesia, Jasper, Runway, and OMMAX to accelerate AI adoption and build enterprise AI capabilities at scale. Integration & Organizational Effectiveness • Led the strategic integration of Runtastic into adidas' digital ecosystem, aligning governance, execution milestones, and organizational transition activities, contributing approximately €5M in annual efficiencies. • Developed location strategy and workforce planning recommendations across global digital hubs, supporting long-term scalability, talent optimization, and approximately €2M in annual cost efficiencies. Leadership • Act as a leader of leaders across Digital, Technology, Product, and Business functions, driving alignment around strategic priorities, transformation outcomes, and organizational performance.
Led global HR strategy, portfolio governance, financial management, and transformation execution in partnership with the CHRO and HR Senior Leadership Team. Strategy & Transformation • Directed global HR strategic planning, translating enterprise priorities into roadmaps, KPIs, investment plans, and execution frameworks. • Led governance and prioritization across approximately 65 HR, Technology, and Shared Services initiatives, ensuring alignment with corporate objectives and resource constraints. Financial Leadership • Owned global HR financial planning, forecasting, workforce planning, investment governance, and business case development. • Delivered transformation business cases and cost optimization initiatives generating approximately €15M in savings. Governance & Portfolio Management • Established executive KPI and performance reporting capabilities, providing visibility and decision support for major transformation programs and strategic investments. • Improved portfolio transparency, prioritization, and benefit realization through data-driven governance and performance management frameworks. ESG & Enterprise Initiatives • Led HR's implementation of European Sustainability Reporting Standards (ESRS), establishing governance and reporting processes across global HR functions. • Supported enterprise location strategy and sustainability initiatives for executive leadership. Leadership • Acted as a leader of leaders across HR, Finance, Technology, and Shared Services organizations, aligning stakeholders around strategic priorities, governance standards, and transformation outcomes.
Led governance and strategic oversight of Deutsche Bank's enterprise transformation portfolio, representing approximately €720M in annual investments and €630M in annual benefits. Enterprise Transformation Governance • Oversaw a portfolio of 35 strategic initiatives spanning technology, regulatory, operational, and business transformation. • Governed major programs including IT Strategy, Global Payments, Data Transformation, and Corporate Bank Transformation. Board & Regulatory Exposure • Provided portfolio oversight, strategic reporting, and risk escalation to the Management Board, Supervisory Board, and regulatory stakeholders. • Supported governance of high-priority regulatory remediation and enterprise transformation initiatives. Investment & Portfolio Management • Directed investment prioritization, budget governance, and resource allocation to align transformation investments with strategic objectives. • Established KPI, milestone, budget, and benefit realization frameworks improving portfolio transparency and executive decision-making. Transformation Leadership • Owned the enterprise change governance framework, including methodologies, standards, and portfolio management disciplines. • Consistently exceeded planned benefit realization targets while strengthening governance maturity and execution discipline across the organization.
Strategy & Transformation Consulting • Led strategy, operating model, digital transformation, and process optimization engagements across financial services and industrial clients. • Managed consulting teams of up to 10 professionals delivering complex business and technology transformation programs. • Advised senior executives on organizational effectiveness, governance, operational improvement, and transformation execution. • Delivered target operating model designs, large-scale technology implementations, and business process transformation initiatives.
Founding member of social venture to sustainably improve the living standards of the rural population in developing countries with the help of clean technology
Planned and executed the Task Force “Lean Management in Personal Banking”; Redesigned customer on-boarding and back office activities to cut costs by 20%