Mexico City, Mexico
Product Designer with 16+ years of experience creating digital products across banking, enterprise, ecommerce, and internal platforms. I turn complex challenges into clear product solutions by aligning user needs, business goals, and technology. Experienced from discovery and UX strategy to MVP definition, design systems, and delivery in collaboration with development teams. My background includes personal banking, CMS, ecommerce platforms, employee tools, and public digital experiences. I bring critical thinking, systems thinking, and practical execution, using AI as a copilot to accelerate the design process and improve outcomes. Skills ✓ Product Design ✓ UX Strategy ✓ Design Systems ✓ MVP Definition ✓ Cross-functional Collaboration ✓ Critical Thinking ✓ AI-Assisted Design Workflows Portfolio 💼 https://www.christianml.com
Product Designer at Multiplica Talent, currently assigned to the BBVA team. Focused on UX/UI design, user-centered digital experiences, and driving innovation in the financial sector.
Specialized Experience Designer focused on creating customized websites. I offer UX consulting, search engine-optimized design, branding strategies, and comprehensive solutions to enhance brand visibility. With experience in digital and print media, I focus on developing strategies that connect with users and generate tangible results.
Led the design strategy and tactical execution for Oracle Content Management (OCM) and Digital Commerce applications on Oracle Cloud Infrastructure (OCI). My contributions spanned user research, stakeholder planning, ideation of user flows and prototypes using Oracle's design system components, and creation of high-fidelity deliverables with technical specifications for development. This resulted in optimized key processes, operational efficiency improvements, and effective collaboration between design, development, and product teams.
Led design for digital experiences across multiple Scrum teams, driving web, mobile, and ATM banking projects. This transformation resulted in a 15% increase in adoption, a 30% reduction in branch transactions migrated to digital, and a significant boost in customer satisfaction, with a 5-point increase in Net Promoter Score (NPS) and up to 4.2-star ratings in app stores, ultimately benefiting over 500,000 users within the first year of launch. Featured Projects ✓ Digital Credit Card Onboarding. I led the implementation of a digital channel for credit card issuance, automating the previously manual and paper-based process. In its first year, this channel accounted for 50% of total credit card sales in FY 2017 and reduced approval time from 1 week to instantaneous. ✓ ScotiaMóvil | ScotiaWeb. For 5 years, I led the design of digital experiences for Scotiabank's mobile and web applications, designing key flows and functionalities for user registration, access recovery, dashboard, account details, transfers, payments, cardless withdrawals, investment funds, CoDi, and settings, as well as developing personalized product offerings across multiple channels (APP, ATM, Call Center).
Responsible for maintaining, optimizing, and publishing content and campaigns on Scotiabank Mexico's CMS. Focused on efforts that boosted lead generator conversion metrics, page performance, organic positioning, and brand awareness. Contributions ✓ Designed product sites, landing pages, credit simulators, cashback calculators, and Google Ads to attract prospects and drive product sales. ✓ Implemented optimization strategies to rank product pages among top organic search results, including credit cards, checking accounts, and personal loans.
Responsible for administering content and providing technical support for Scotiabank Mexico's intranet and portal, ensuring the correct functioning and updating of content and software on the platforms. Contributions: ✓ Provided user guidance on creating and publishing content on the internet and intranet, streamlining processes and ensuring the quality of their publications. ✓ Administered and configured SharePoint server farms, guaranteeing the stability and functioning of the corporate portal and intranet in production. ✓ Successfully migrated SharePoint from version 2008 to 2010 and subsequently to version 2013.
Led the project for the infrastructure migration and Look & Feel redesign of ScotiaWeb®, Scotiabank Mexico's Internet Banking platform. Key responsibilities: ✓ Designed the Look & Feel (UI) for the application in collaboration with the client, ensuring a cohesive and user-friendly experience. ✓ Designed and developed master templates in HTML and CSS for developers to use in supporting the migration of the entire application to a new infrastructure. ✓ Ensured cross-browser compatibility for a seamless user experience across different devices and browsers. The migration project was completed in 7 months