Munich, Bavaria, Germany
Results-driven marketing executive with a diverse background in agency, media owner, and international industries. Over 24 years of experience leading marketing teams and driving brand success. Expertise in B2C and B2B marketing, with full lifecycle marketing proficiency: brand development, acquisition, and retention. A visionary thinker with a Can-do attitude, consistently delivering exceptional results. Proven in innovation settings, driving in-house advertising teams, implementing data science, and driving strategic business growth. Multilingual in German, Spanish, English, and French.
- Responsible for the holding's Global Marketing Strategy and Operations - Brand Management of holding's shoe and accessories brands, such as Salamander, Bugatti, TT Bagatt, Daniel Hechter - Customer Acquisition - Customer Retention and Loyalty
Responsibilities - Driving full-funnel marketing strategy across all online & offline channels as part of eBay’s global marketing team - Crafting consumer insight-driven media briefs and steering agencies & in-house teams to deliver strong, efficient marketing plans - Continuous optimization of campaigns & marketing strategies based on performance insights - Evaluating channel effectiveness and exploring new opportunities for innovation & reach - Developing strategic partnerships and managing key negotiations - Planning and monitoring an 8-digit USD marketing budget Key Achievements: ✅ Led publisher negotiations, securing double-digit million USD in added media value ✅ Successfully introduced Google DV 360, achieving multi-million-dollar efficiencies ✅ Winner of the Deutscher Media Preis 2023 and shortlisted for 2024 ✅ Successfully conducted a global agency pitch in 2024 ✅ Executed a global Marketing Mix Modeling (MMM) project
Leadership of central department ‘Marketing Services’ (Universal Strategic Marketing), responsible for Market Strategy, (Consumer) Insight, Customer Relationship Management, Media- and Communications Strategy/Planning/Buying, Digital Advertising, Business Analytics and Data Science Achievements: Successful management of digital transformation from ‘gut-driven’ to data-driven/KPI-driven marketing and ongoing optimization Improvement of cash discount and increase of OoH quality-index plus reduction of minimum lead time from 6 to 3 weeks by conceptualization and implementation of proprietary Universal Music Out of Home Network Increase of data-driven decisions and productivity of marketing business analysts by implementation of holistic business intelligence solution as first UMG market worldwide 7 figures Euro yearly savings and build-up/transfer of digital advertising know-how by successful development and installation of worldwide first UMG in-house digital advertising team Development of own marketing-tech-, consumer- and data science tools, helping the company to become more creative, efficient and effective Successful launch of Programmatic Advertising as new marketing-tech approach
- Strategic positioning as well as communication of Wayra, Telefónica Innovation as part of the umbrella brand "Telefónica Open Future" as well as on the investments in startups held by Wayra plus associated coordination of the brand strategy with Telefónica - Conception of marketing plan, creation of marketing materials on Wayra's investment offer and acceleration services - Development and implementation of marketing strategy and campaigns via appropriate communication channels as well as cutting-edge content strategy and implementation - Leadership of internal (corporate) and external (media/PR)communication - Responsibility for marketing budget - Building strategic partnerships within the ecosystem - Startup mentoring and coaching in field of Marketing
- Define Strategy for the Market and Ensure Strategy execution - Control Performance, KPIs - Lead and Inspire a team of experienced Country Marketing Leads - Create innovative marketing 360 campaigns including both on-& offline channels to reach ambitious Performance and Brand Awareness/Positioning goals - Ensure Regional Strategy & Positioning is aligned with Company Global Goal & Positioning - Plan strategic campaigns and coordinate efforts with market stakeholders - Responsible for outcome of initiatives and major key performance indicators (KPIs) - Identify trends and insights, and optimize investment and performance based on the insights - Oversee marketing budgets and evaluate marketing performance - Monitoring competitors’ activity - Monitor and optimize brand reputation - Working within the Marketing team to provide accurate data and analysis that supports the overall promotional strategy for the company - Work with International CMO, Regional Manager, and Marketing channels leads to create and drive a localized marketing strategy - Identify key opportunities and prioritize actions
Successful setup and management of 9 Person 'Insight Planning' and 'CRM' Teams as expert cells within newly founded Marketing Labs Division Increased work efficiency by installing a new approach of strategic marketing planning, sharpening the brand core of each artist Enhancement of artist and artist management satisfaction by executing marketing planning workshops Significant sales/streams uplift within our consumer database through formulation and implementation of new CRM vision & strategy Improved campaign relevance/consumer engagement through evaluation and implementation of a Consumer Data Platform & multichannel broadcasting tool Enhancement of new artist signings by offering them long-term customer relationships for communicative activation Gained 6 figures of new subscribers through implementation of value-added-service area for consumers and preference center for GDPR compliance Triplification of consumer engagement rates through development of consumer tools (e.g. personalized playlist generators)