Christian Lyon

Fractional CMO | GEO · Generative AI · Semantic SEO · Brand Content | Marketing & Digital Transformation Management

France

About

Visible on Google. Invisible to AI. I’ll take care of that. The rules have changed. Google AI Overviews, ChatGPT Search, Claude, Gemini, Perplexity—generative engines are rewriting the rules of acquisition right now. Small and medium-sized businesses that keep using old SEO tactics will disappear from the radar. Those that integrate GEO and AI into their processes will come out on top. That’s exactly where I come in. Performance Marketing Architect & Strategist. Fractional CMO. Interim Manager. Three ways of describing the same reality: I join an organization, I listen before acting, I diagnose, I build the marketing system, I train the teams, and I hand over the reins once they’re self-sufficient. Not a service. A transformation. In a world where AI can generate ideas, create content, and compare campaigns in seconds, the real problem is no longer a lack of output. It’s an excess of options. My role is precisely to prevent that: to sense what’s a priority, make decisions amid uncertainty, and say no to a good idea that comes at the wrong time. AI makes teams faster. But speed without judgment doesn’t create a strategy; it sometimes accelerates fragmentation. In 1970, Conway proved that a system of four simple rules could generate infinite complexity. It’s the same logic that guides my work: before accelerating, establish the framework. 30 years of capturing attention and converting audiences—first on screen as a screenwriter, and now on Google and large language models (LLMs). At 59, this experience allows me to immediately understand your business challenges, avoid the pitfalls of tech hype, and get straight to the results. The three key areas I focus on → GEO & Semantic SEO: dominate Google AND be cited by AI engines → Integrated Generative AI: editorial workflows, prompt libraries, production processes → Brand content & editorial strategy: content that performs technically AND captivates. Available for Fractional CMO assignments, interim management, or strategic consulting. I don’t just create tasks. I build your growth engine. Want to know what’s really holding back your visibility today? Send me your URL in a private message.

Experience

  • Marketing Performance Architect & Strategist — Fractional CM at Punchyboost
    Jan 2023 - Present · 3 yrs 7 mos

    My small business and SME clients gain visibility on Google and AI search engines and their teams become self-sufficient in using AI tools. This is the dual outcome I deliver through my Fractional CMO engagements. Here’s what I deliver: comprehensive SEO audits (technical, search intent, authority) · GEO strategies · semantic cocoons · backlinking · on-site WordPress optimization · custom LLM prompt libraries · AI integration into workflows · marketing automation · generative AI training · KPI management · transition management. Tools: SEMrush · Ahrefs · GA4 · Looker Studio · HubSpot · Lemlist · PhantomBuster · Google Ads · Meta Ads · WordPress

  • Stratégies de contenus at Disponibilité Créative
    Jun 2023 - Present · 3 yrs 2 mos

    Prospection leads - Gestion de campagne - Scraping - Automatisations - Dossier Qualiopi - Social média - Dossier presse, video youtube, chaine youtube, gestion linkedin post et profil, storytelling, création contenu videos et images avec divers outils (canva, photoshop....), sous titrage des videos, gestion site internet par wordpress, réalisation videos démos et mise en ligne, préparation webinaire, dossier ppx-powerpoint, gestion contenus et inscriptions marketplace, création contenu chat gpt et wall-e en programmant un cahier des charges, maitrise des présentations formations professionnelles selon règles qualiopi, gestion administrative des formations professionnelles ( mails, convocations, feuilles de présence...) - Back office site internet avec wordpress

  • Responsable logistique, administratif & Back office at WESAK PARIS SAS
    Jan 2020 - Present · 6 yrs 7 mos

    Gestion site internet Gestion administrative (contrats, pitch deck, plaquettes, gestion du stock) Créations de contenus beauté tout support (QRCodes,Short Ads, Reels Instagram & Tik Tok)

  • Writer - Brand Content & Storytelling at Vilo c/o Ramsay éditions
    Apr 2016 - Jun 2026 · 10 yrs 3 mos

    “Prepare for and pass the VTC exam” Ed Vilo. Revise for your VTC exam with confidence using the 9th edition of the reference manual (2024). Available at Fnac, Leclerc, Amazon, bookshops throughout France, and online.

  • Responsable marketing at Wynter
    Oct 2024 - Oct 2025 · 1 yr 1 mo

    Alternance en Growth marketing dans le cadre de ma formation @rocketschoolparis • Prospection & Génératlon de leads (Ootbound /lnbound) • Analyse SEO & Création de contenus • Stratégies marketing digital • Prompt engineering