Zurich, Zurich, Switzerland
Full-stack marketer with an affinity for business strategy & development, web content management, search engine marketing and finance. I believe that humility, respect, and a growth mindset are key to any interaction. Happy to connect and exchange ideas — just drop me a message.
Business Development & Marketing Strategy: -Analysis of category, countries, customers & competition -Business cases for product development & market expansion -Business reports for transparency & cost optimization -Active contribution to partnership building Communication: - Writeup of SEO texts - Design of Marketing Materials (InDesign, Canva) - Web Content Management (Wordpress) - Social Media Management (LinkedIn) - Email Marketing Paid Marketing: - Marketing Budget Planning - Account based PPC campaigns (Google & LinkedIn) Other: - Digital Product Management (IoT Service) - HR Assistance (recruiting) - Legal Assistance (contract drafting, revision of legal questions) - Project Management for Tenders (write-up of documents, coordination of stakeholders)
Business Strategy: - Wrote and revised SEVI's business plan to make SEVI's business strategy leaner, for better success chances with a market entry, and to reduce reliance on large external investments / lower burn rate Finance: - Drafted a dynamic simulation of SEVI's potential financial development over 5 years (based on double-entry bookkeeping) - Applied for several grants, with positive responses to: WAW Gründungsstipendium (8'000€), FFG Patent.Scheck (10'000€) Administration: - Organized and maintained the co-working set-up - Planned and organized trips to fairs (as visitor) - Researched legal matters (legal forms, taxes, patents) - Contributed to the patent filing process Marketing: - Worked on SEVI's webpage with WordPress, Oxygen & WooCommerce - Created communication materials such as pitch-decks, three-pagers, one-pagers, digital and physical contact cards with Canva - Cold outreach via E-Mail, LinkedIn, and Call
Marketing Operations & Research: - Introduced a new budgeting system - Researched industries and buyer personas - Analyzed user behavior to suggest communication improvements SEA & PPC: - Conducted keyword research - Set up ads on Google and LinkedIn - Ran A/B tests and helped reduce cost per MQL by two-thirds SEO: - Organized advertorials - Wrote keyword-optimized content - Helped increase the domain authority Communication & Branding: - Wrote LinkedIn content - Helped refine business messaging - Created a conversion-optimized landing page - Proposed blog improvements