Christian Fuchs

Global Head of Indirect Procurement

Zurich, Zurich, Switzerland

About

A well-qualified and highly organized person with many years experience in the Marketing & Procurement industry Experiences: Senior Director NTP Global - Marketing, Capex, Logistic, Travel (Manage a team of 11 people) Procurement Campari Group Milan - Italy Director NTP Commercial & Travel - Global Procurement Campari Group Milan - Italy Director Marketing Procurement EMEA- Category Marketing adidas AG Herzogenaurach - Germany Self-employed. Freelancer for planning and executing events worldwide Nuremberg - Germany Account Director at Proske sports for the ticket&hospitality program of Coca-Cola for the UEFA Euro 2012 Poland - Ukraine Senior Project Manager for the FIFA Womens World Cup 2011 Germany on behalf of adidas Herzogenaurach - Germany Destination Manager for the 2010 FIFA World Cup South AfricaTM for 1350 international guests and adidas employees Tasks: Destination Management, guest program execution, staff, budgeting, security, contracting Cape Town - South Africa Senior Project Manager for the FIFA Confederations Cup South Africa 2009 for 700 local and international guests and adidas employees Tasks: Transport, budgeting, on-site hospitality, staff, database management, contracting Johannesburg - South Africa Hospitality Manager during the UEFA EURO 2008TM for adidas employees and customers Tasks: Branding, logistic, staff (25 freelancer), budgeting, on-off-site hospitality areas, transport, guest packages, venue management, welcome packages Austria and Switzerland Hospitality Manager during the 2006 FIFA World CupTM in Germany for approx. 5000 adidas employees and customers Tasks: Branding, logistic, staff (120 freelancers), budgeting, organization off-site hospitality areas Herzogenaurach - Germany Assistance to the UEFA Champions Village project (Hospitality) at the UEFA Champions League Final 2004 AufSchalke for TEAM Lucerne - Switzerland Specialties: Used to working in teams and with a good knowledge in the field of Marketing Procurement, Grass root events, Key account management, Marketing and Hospitality Management.

Experience

  • Global Head of Indirect Procurement at SWAROVSKI
    Oct 2025 - Present · 9 mos

  • Campari Group (Milan, Lombardy, Italy)
    • Global Sr Director Procurement NPR
      Apr 2023 - Oct 2025 · 2 yrs 7 mos

      Leading the NPR Procurement team focusing on Marketing, Opex & Capex, Logistic Driving profitability, sustainability, innovation, digitalization, collaboration

    • Director NPR Commercial and Travel – Global Procurement HQ
      May 2021 - Apr 2023 · 2 yrs

  • adidas (7 yrs 7 mos)
    • Director Marketing Procurement Europe - Media, Creative, Production, Retail, Events, PR, MR, Digital
      Aug 2019 - May 2021 · 1 yr 10 mos

      Managing the Marketing categories (Media, Digital, Creative, PR, Market Research, Production, Events, POS, Marketing Materials, Fixtures&Fittings). Working with a team of five Marketing Procurement experts to execute and support the strategies with Global & Local. Focus on value in / value out, Key Stakeholder Management, supplier relationship Management, Innovation, Procurement transformation, ARIBA rollout Europe, Collaboration with GBS, Support of PO compliance & automation

    • Diector Marketing Procurement Global - category Events, PR, Market Research
      Sep 2016 - Aug 2019 · 3 yrs

      Main tasks: - Develop & implement global sourcing strategy - Setting up global manual guide for setting up event & PR roster - Setting up Event roster for Global, US, France, UK, Nordics, Iberia - Setting up agency evaluation criteria - Establishing & setting up Governance board meetings for Event category - Manage and coach regional/local procurement category managers - Setting & establishing Global/Local Master Service Agreements - Establish measures and controls to ensure successful implementation - Implementing standardized cost templates for benchmarking third party costs & agency fee - Establishing & setting up Trainings for regional/local Procurement category managers - Global tender execution: e.g. Olympics, Rugby World Cup, UCL, Grassroot programs ..... - Planning and execution of special projects

    • Senior Manager Marketing Procurement Global Category Events
      Dec 2014 - Sep 2016 · 1 yr 10 mos

      Set up marketing procurement strategy for events Manage global event agency roster Establish and manage the agency relationships Execute global agency pitches Build up business relationship Implementing agency evaluation Implement common remuneration model

  • Senior Project Manager at Self-employed
    Apr 2013 - Oct 2013 · 7 mos

    Planning, coordination and executing of Events, Planning coordination of travel incentives

  • Account Director at PROSKE I sports GmbH
    Aug 2011 - Dec 2012 · 1 yr 5 mos

    Ticket&Hospitatlity program for Coca-Cola at UEFA Euro 2012. Planning and execution of end to end program for over 12.000 guests across the globe to host in Ukraine & Poland