Grenzach-Wyhlen, Baden-Württemberg, Germany
Dynamic leader knowledgeable in diverse sales and marketing disciplines based on various positions in industry leading enterprises; experience in Consumer and Trade Marketing, Field Sales Force, Category Management, Channel Management and Key Account Management both offline and online; proven ability to combine company and customer objectives; strong analytical and problem-solving skills; highly committed team player
- Overseeing Go to Market process and drive GTM excellence including innovation - Responsible for monitoring and reporting of category performance including europricing - Collaborating with European brand teams to define 5P strategy for launches and relaunches - Responsible for executing category growth plans across Europe: Category visions, Revenue Growth Management, Category Management plans, 3-year growth plan for strategic Retail Environments (REs) / channels - Owning Revenue Growth Management and Category Management for the category - Owning Grid Lock meetings as part of commercial process to identify size of the planned initiatives - Executing simplification plans in close collaboration with Network Operations team and brand teams
- Leading all Retail Marketing, Retail Environment / channel and Cat Man activities for Europe and build growth plans with EU teams - Leading adaptation, deployment and implementation of Global Customer Development 2025 Strategy for Europe - Promoting usage of new tools, manage and enhance the tools together with users and suppliers - Collaborating with Divisional Analytics team to identify local needs and provide/rollout the right tools - Facilitating Revenue Growth Management workshops and Category Management trainings across Europe - Develop, update and deploy category visions that provide the strategic framework for customer engagement - Coordinating and supporting GTM teams to meet commercial needs and develop category + people centric materials - Defining and refining EU Retail Environement and Category Management strategy in close collaboration with Global, Divisional and local teams - Collaborating with Divisional Procurement team to identify and drive efficiencies
- National responsibility for top-account dm-drogerie markt, Budnikowsky and Amazon.de - Achieving sales plans by effective use of budgets - Planning and analysis of sales revenues including development of strategic activities - Planning, organization, execution and evaluation of promotion activities - Preparing and executing annual negotiations - Assignment in Stockholm/Sweden to support implementation of new company structure