Florence, Italy Metropolitan Area
IT, data and CRM are my leverage, Sales & Growth are my endgame. I operate at the intersection of Technology (IT Diploma), Business (Bachelor’s), and Marketing Science (MSc, 110 Cum Laude). As a Revenue & Growth Specialist focused on Performance Marketing, my core strength lies in turning CRM & IT into Sales transforming complex customer data into actionable commercial impact. 🚀 THE STRATEGIC PIVOT: TOWARDS REVENUE & GROWTH As an Omnichannel CRM Analyst at Unicoop Firenze, I worked with large-scale customer datasets to analyze purchasing behavior, segmentation patterns, and funnel dynamics. Working alongside commercial stakeholders, I identified revenue leaks, conversion gaps, and growth opportunities. This experience taught me that data is useless unless it drives actionable impact. I am shifting my focus to the front line—whether in Sales, Performance Marketing, or Growth Operations—because I believe sustainable revenue expansion is driven by structured logic and behavioral insights, not intuition. 🎯 WHAT I BRING TO A REVENUE-DRIVEN TEAM Performance Marketing & Prospecting: Utilizing CRM data, customer segmentation, and funnel signals to optimize acquisition, retention, and high-value opportunities. Technical Translation: Deconstructing complex IT and data infrastructure into clear, value-driven value propositions for clients and stakeholders. Structured Discovery & Growth: Uncovering market pain points through analytical listening, rigorous research, and evidence-based questioning. Data-Driven Logic: As an MSc Cum Laude graduate and Published Author, I apply academic discipline and advanced marketing science to solve real-world commercial challenges. My strength lies in bridging the gap between technical systems, marketing data, and business development—transforming insights into scalable revenue streams. ⚡ THE NEXT CHALLENGE I am seeking a high-growth environment where I can leverage my analytical foundation to drive commercial success, targeting roles in: 📊 Growth & Revenue Operations (Funnel optimization, data-driven strategy) 📈 Performance Marketing & CRM Specialist (Conversion, retention, data-to-sales) 🎯 Technical Business Development / Junior Account Executive (Full commercial execution) My ultimate goal is to combine analytical rigor with commercial execution to scale business revenue. If you are looking for a structured, curious professional ready to turn complexity into business growth, let’s connect.
Executive Strategic Support Partnered directly with the Head of CRM to deliver high-level analytical insights and strategic Business Intelligence/CRM dashboards for the Board of Supervisors, Management Board, and Presidency. Led the monitoring of strategic governance and e-commerce KPIs, providing data-driven quali-quantitative recommendations to optimize sales network performance and C-suite decision-making. Omnichannel Analysis Optimized the omnichannel customer journey and supported large-scale retention strategies through advanced data-driven segmentation. Proficient with a complex tech stack (Salesforce, GA4, Looker Studio) to synchronize customer touchpoints, significantly enhancing customer loyalty for the cooperative’s member base.
Official Polling Station Secretary responsible for formal documentation, official records, and signatures, ensuring compliance with electoral procedures. Operatively coordinated and supervised poll clerks during voting and counting activities, supporting the Presiding Officer in the organization and smooth execution of polling station operations.
Design of a cross-platform application, carried out during school-work (PCTO), using the Xamarin framework with the support of the company Commit Firenze, employing C# and XAML files, with the aim of enabling optimized access to the blog from mobile devices through the use of APIs.
• Supported data collection activities from IT systems and networks during a school–work program • Gained exposure to data flows, system architectures and basic data quality concepts • Built a solid technical foundation to understand how data is generated, transferred and stored