Pozuelo de Alarcón, Community of Madrid, Spain
Lead the media investment strategy and budget allocation across channels and platforms, overseeing the execution and optimization of media and programmatic campaigns. Monitor spend, pacing and performance to maximize efficiency and ROI, while measuring results and providing actionable insights. Coordinate and lead media planning and buying teams to ensure best practices and continuous improvement
Managed partnerships with publishers and content creators to maximize revenue streams and ensure alignment with company goals Led the publishing team to develop and optimize digital content strategies, driving traffic growth and increasing audience engagement across multiple platforms Oversaw the implementation of data-driven approaches and tools to monitor performance, optimize content distribution, and enhance user experience
Planify, execute, and optimize paid media campaigns across programmatic channels to maximize ROI Analyze campaign performance data, conduct A/B testing, and adjust targeting and budgets to improve key metrics and conversion rates
Develop and execute programmatic advertising campaigns using DSPs to target audiences efficiently and optimize media spend on SSPs Analyze campaign data and performance metrics to adjust strategies and improve ROI across multiple digital channels
Plan, negotiate, and execute digital media campaigns across multiple platforms to maximize ROI and reach target audiences effectively Monitor campaign performance using analytics tools, optimize budgets and bids in real-time to ensure KPIs are met or exceeded Manage trafficking and tagging processes, coordinating with creative and technical teams to ensure accurate ad delivery and reporting
Served as the first point of contact for new clients to assess partnership potential and establish strong business relationships Managed the technical and contractual onboarding process, ensuring seamless integration and compliance Provided consultancy to clients on potential improvements to maximize performance and partnership value Acted as Account Manager, maintaining ongoing client relationships and performance oversight Liaised between finance and commercial departments, collaborating on the development and implementation of a new CRM system (Salesforce, Dynamics)