Amsterdam Area
CEO and SaaS/Digital platform operator focused on scaling AI-native businesses in investor-led environments through disciplined growth, replatforming, and enterprise value creation through to successful exit. I bring hands-on leadership across technology, product, data, AI-driven platforms, go-to-market, and operations, with a strong focus on alignment, scalable growth, and long-term value creation. As CEO of Relay42, I led the company through its next phase of growth. With limited financial headroom, we reshaped pricing and propositions to enable more sustainable growth, while leading the M&A process through to a successful investor exit in June 2025. Previously, I built and led the Digital organization at FedEx, replatforming and scaling the global online shipping experience to support significant revenue growth and deliver 15%+ digital growth. I’m known for creating clarity in complex environments, combining clear strategy, unambiguous OKRs, and high team autonomy to drive focused, predictable execution.
Led the company through successful acquisition and investor exit. Scaled global GTM operations, directed new proposition and product pivot, ready to be replatformed for global expansion.
Leading digital product development, data and digital transformation. Replatformed both TNT & FedEx globally. Responsible for commercial integration of TNT and FedEx.
Leading digital product development for Europe, MEISA and APAC.
Built the conversion rate optimization practice at iProspect (part of Dentsu). Consulted customers on experimentation and A/B-testing. Customers include KLM, Foot Locker, DHL, Calvin Klein, Scotch & Soda, Thomas Cook and Thule.