Dallas-Fort Worth Metroplex
As Senior Vice President of Marketing for Associa, I lead the overall marketing strategy for the parent company, as well as our various companies and business lines within it. Areas include brand creation and management, content creation, marketing operations, as well as public and media relations. I partner with our Sales, Operations and Integrated Products & Services teams to identify their growth goals and objectives. Our talented team facilitates lead generation and client retention efforts via campaign strategy and management, project management, client communications, customer sentiment, print and digital advertising including social, PPC, SEO/SEM and more. My career at Associa has spanned more than 16 years where I've held various roles including branch marketing, corporate programs, integrated services, and product and service launches. I hold a Bachelor in Business Administration with an emphasis in Marketing from the University of North Texas. My 28+ years of working on both the ad agency and in-house marketing sides have provided me experience in brand identity, brand management, packaging design and more - for B2B, B2C businesses and mass consumer audiences - in industries including consumer goods, professional services, technology and retail. In a nutshell: I love what I do.
20+ years of marketing and advertising experience has taught me many things, but these two principles are the things that keep me passionate about my work: 1. change is the only constant and 2. there is ALWAYS a solution.
* Develop strategic marketing/advertising plans for Business & Services departments * Provide strategic direction & input to creative teams * Manage relationships with both internal and external agencies or resources * Lead team in coordinating efforts to execute approved plans and initiatives * Collaboration with vendor partners on special promotions * Management of project expenses, invoice payment and monthly budget reconciliation
* Primary agency contact for all marketing/advertising projects for CompUSA Inc. * Developed creative briefs & provided information/direction to creative team * Established & maintained relationships with multiple client contacts * Managed daily workflow and project load of Account Coordinators
* Planning/execution of direct mail campaigns for banking/financial services client * Main point of contact for investment and credit lending segments, targeting both business and retail customers * Initialized all procedures through project completion: creative briefs, schedules, data processing specifications, press checks, printer authorizations and project estimates * Coordinated the efforts of multiple departments to complete projects
* Involved in all aspects of account service: client management, creative workplans, proofing layouts & copy, estimating project costs and coordination of final production * Executed marketing for projects for clients such as Continental Express, K-C Aviation, IBM, Embraer Aircraft Corporation, Lockheed Martin and others