Austria
Brand and Marketing expert with 15 years of experience in the sporting and outdoor industry and a track-record for developing and directing teams in global matrix organizations, aimed at growing brand equity and affinity. MY PERSONAL MISSION I invest my energy and skills to create memorable and joyful experiences. I help people to discover and experience their Play, elevating lives from mere existence to feeling truly alive. MY EXPERIENCE: - Developing and leading teams in global matrix organizations - Brand Strategy - Building and marketing global athlete, partnership and sponsorship programs - Go-To-Market Strategy - Creative story-telling - Blending the art of Brand with the science of analytics to improve decision making SUCCESS / ACHIVEMENTS I'M PROUD OF (...being part of): 1. Collaborated with Red Bull Media House and HBO, to launch the award-winning documentary ‚Dear Rider‘ - the definitive story of Jake Burton. 2. Pioneered Step On promo tour to showcase product innovation's value to customers, triggering 4K+ product tests and achieving an 84% NPS score. 3. Initiated the Burton Riglet Tour, aimed at growing snowboard participation among youth, resulting in 45K+ participants 4. Introduced SAAS solution and KPI model to quantify sponsored athlete's social media value. KPIs focused on social engagements and media value. 5. Entrusted with assembling and leading ‘Brand Purpose Taskforce’ to ensure core values of People, Planet and Sport are represented in key marketing initiatives MY STRENGTHS: - Gallup Strength Finder: Ideation, Positivity, Achiever, Maximizer, Focus - Predictive Index: Persuader MY NICHE: I get excited about crafting value-based products and marketing that 1) creates real value for the target audience and 2) builds long-lasting ties to the brand. Shoot me a direct message if you'd like to connect.
Top4Running is Europe's trusted running authenticator, combining premium e-commerce experience with physical retail presence across three countries. Powered by our Ambassador community and in-house content production, we deliver authentic expertise and innovative storytelling to runners everywhere. #GoFasterTogether KICKZ stands as Europe's definitive basketball authority, authentically shaping the culture of the game since 1993. With six flagship stores and a digital ecosystem, we curate premium performance and lifestyle products that resonate from hardwood to street culture. #NeverNotBallin Responsible for driving Marketing Strategy across both banners, focusing on brand health and audience engagement. Leading integrated GTM initiatives while building strategic brand partnerships to elevate customer loyalty and market presence.
As part of the 11Teamsports Group, Top4Running aims to become Europe's most trusted Running Authenticator, by empowering runners of all surfaces and skill levels. Responsible for: - Evolving T4R from Retailer to Retail Brand - Driving Marketing Strategy focused both on brand health and profitability - Leading and developing Pan-European Marketing Team - Develop integrated GTM Ecosystem and Calendar - Build and elevate strategic partnerships with key brands
Alpdest acts as interface between premium consumer brands and Europe's iconic mountain destinations In my role, I'm responsible for: - Elevating Marketing service portfolio - Identifying and developing new areas of business - Concepting holistic, resort-based customer journeys for international brand partners
Responsible for driving the health of the brand and the business through all external channels and relationships including Athletes, Partnerships, Public Relations, Events/ Experiences, Resorts and Digital Content. Leadership of a matrixed Brand Marketing organization, including Global and 4 regions. Collaborate with Brand Office Leads to drive brand ecosystem, campaign ideation and annual operating budgets. Projects / Achivements: • Dear Rider: the story of Jake Burton globally, in collaboration with Red Bull Media House & HBO • Burton Mystery Series: an event property focused on driving participation and diversity in SB • Culture Shifters: annual event aiming towards creating a radically inclusive community • MyTurn: gives people from Burton’s global community a blank canvas to tell their story
Lead all aspects of marketing focused on building brand equity in Europe, focused on existing and growth customer segments. This includes the Brand, Creative, Sports Marketing, Sponsorships, Communication, Digital Content and Resorts verticals. Projects / Achievements: • Step On Testride Tour: invite customers across EU to experience product innovation's value • Premium Resorts Strategy: introduce 360° marketing inititatives in 8 strategic focus Resorts • #DoItForPOW: Black Friday counter initiative raising donations to support POW Europe
Responsible for positioning Burton as premium mountain lifestyle brand in Europe, while solidifying its position as industry leader in winter sports. Focus on growing Burton's DTC share by expanding Ecom and Retail footprint. Achievements / Projects • Opening of 3 HUB and 5 Retail locations in EU • Step On: Launch events across Europe introducing new product innovation to media and consumers • Org Design: expand DTC Marketing and implement local marketing resources in 4 focus countries • Burton Riglet Tour: an event series targeted at young families to grow participation of the sport
POW helps passionate outdoor people protect the places and lifestyles they love from climate change. We are a community of athletes, scientists, creatives, and business leaders advancing non-partisan policies that protect our world today and for future generations. Seat on the advisory board: • Advise on regional strategy and execution • Ideated and execute #doitforPOW, successfully raising € 92K in donations
Did play-by-play calling of home and away games for RaidersTV, the SWARCO Raiders owned streaming platform, including 3x Euro Bowls and 2x Austrian Bowls.