Greater Boston
In cowboy speak, I ride for the brand—yours. It's your story—let me help you convey it in the best possible manner. In service to your potential readers, an outside look at your content creators' drafts always yields better results. The goal is for all of your B2B or B2C messaging to represent that of a trusted authority—you! I pull rabbits out of hats in response to wide-ranging requirements and issues enterprises like yours face daily. Being endlessly curious, I bring a strong technical and marketing bent—along with hard-won business acumen—to each editorial and layout assignment. I frequently share insights as I help you meet your communications goals, and am often able to suggest ways to streamline your processes and reduce costs. “Chris is more than just a copywriter—he's a trusted business partner who provides solutions...” > Jim Fitzgerald, Marketing Communications Manager, Lifeline Click my Providing services block to request a proposal (@ no obligation). Reader audiences range from CxOs to end users—and all in between. With the point of view of your clients / prospects / readers always in mind, I edit and create both marketing and technical content: ✅ B2B / B2C collateral ✅ User manuals, operations guides, IFUs (instructions for use) ✅ White papers ✅ Case studies ✅ Blog posts ✅ Manuscripts ✅ Web pages ✅ Training guides ✅ Contract proposals ✅ ...and more I work with executives, project managers, marketing managers, content managers, engineers, and SMEs. Being uniquely versatile, at times I’m a: 👉 Substantive editor, line editor, proofreader 👉 Author, copywriter, technical writer, ghostwriter 👉 Marketer—a "creative" 👉 Graphic layout artist 👉 Business/gap analyst 👉 Trainer/speaker 👉 Mentor/coach Do you use content creators? Their copy should flow in a logical manner and use as few words as possible to keep readers engaged. This takes craftsmanship and rewriting of initial drafts. So as to "teach them how to fish," I often mentor them as I edit their drafts, providing specific resources in so doing. How may I be of assistance? See the first Experience entry (below) to schedule a free 1/2-hour consultation. Click the Providing services block to request a proposal (@ no obligation). HIGHLIGHTS Selected from a pool of 8,000 as a technical editor, Microsoft published over 100 of my edits in three OS user manuals. Winner of two regional advertising awards while studying typography and graphic arts. To paraphrase Paul Harvey (RIP), visit www.isntthatwrite.com for "the rest of the story."
Known for raising the bar, I overcome all sorts of challenges to enhance your writing/scripting assignments while meeting your deadline. "You have to fight every day to keep mediocrity at bay." – Van Morrison "Perhaps there is a place to write and speak the way Jackson Pollock and Salvador Dali painted, but not in the world of B2B and B2C communications." – Chris Morton Operating in the high tech B2B, B2C, and medical device realms, entities as diverse as Telecom Infra Project, Exabeam, Philips Lifeline, Orca Security, and MedQIA engage me as a freelance marcom/technical editor – author – proofreader – graphic artist. Case studies reveal the innovative problem-solving abilities I bring to your projects: https://b.link/swpaww Email Chris AT isntthatwrite.com. Or click the Providing services block (above) to request a proposal (@ no obligation). To ensure your messaging is current, I strive to be a good steward of the English language while keeping an eye on changing trends, a la linguist/author Steven Pinker. My style follows that of William Zinsser, Malcolm "Edit Ruthlessly" Forbes, MadMan David Ogilvy, and Sgt. Joe "Just the Facts, Ma'am" Friday. Along with considering an author's argument, logic, organization, and clarity/accuracy of expression, obviously good grammer 'n' speling (sic) count! I also work to stamp out, eradicate, destroy, and and otherwise abolish redundant redundancy. ;<) Factoid: You've likely heard of the internationally-known annual spelling bee connected with one of my ancestral surnames. Ink is truly in my blood—being a 5th generation Scripps descendant to publish in the US (since 1873), that I can instantly spot a typo is intrinsic. Too often being an annoyance, I've leveraged that as a positive attribute. See https://Linktr.ee/IsntThatWrite and Google #IsntThatWrite to learn more. Send me an InMail or email chris AT isntthatwrite.com.
I enjoy presenting B2B content writing workshops for global clients. It starts with a presentation that touches on many aspects of effective marketing writing. I then critique team collateral in follow-up sessions. Separately, clients have the opportunity to license my in-house style guide. As I edit clients' content, I provide specific suggestions and aids as I coach aspiring/seasoned content writers how to hone their craft. (Yes, writing is a craft). "Chris worked with me to edit a research paper about covert cryptocurrency mining by privileged insiders. Beyond simply suggesting proofreading and line editing (correcting typos and grammar), his developmental editing skills helped improve its logic flow. He carefully evaluates writing from the readers' perspective, suggesting ways to provide a more compelling story while enhancing overall clarity. I particularly appreciated and enjoyed his coaching regarding tightening the copy, making it more concise and understandable. Chris brings an incredible attention to detail that results in a substantially improved final product." Jeff Nathan Protection Labs Technical Director, NortonLifeLock "I’ve learned something from Chris during every project. He provides exceptional content development and copyediting, and has served as a valued partner in many successful content projects." Maritza Dubec Strategic Communications/Content Marketing at Exabeam "When charged with creating scientific publications, I appreciated Chris' mentoring me regarding the more advanced functions of MS Word." Bharath Ramakrishna, PhD, MBA Director of Engineering/Product at MedQIA "Beyond proofing and editing, Chris freely shares his expertise and resources that help me grow as a technical writer. His editing is extremely thorough and fits right in with my team's existing processes. He has helped clean up a variety of documents, including support articles, blog posts, various guides, and more." Bobby Power, Lead Technical Writer at Exabeam
Most recently, I offer clients a B2B content writing webinar. Trailer: https://youtu.be/YpwLRIQzZ0Y And I present a highly-animated, PowerPoint presentation about LinkedIn best practices to business groups. "SDPEN thanks you for your wonderful presentation!" Jill Weisberg, Treasurer I've been an instructor and presenter since the mid-'80s. Since starting Isn't That Write as an independent business communications consultant, I've continued to instruct and present whenever an opportunity arises. "Chris is a fabulous speaker. He knows his topic, knows when to insert humor and humility, and delivers a strong, coherent message. Having spoken about optimizing LinkedIn profiles to our EFA chapter, he offered tips that were new to many of us and quite usable. His [PowerPoint] slideshow was engaging, and Chris answered all questions with aplomb." Terese Platten, Editor InDesign for Editors – As an EFA course instructor, I provided expert direction, lessons, and tips based on my real-world use of InDesign (and PageMaker) for client projects. ~~~~~~~~~~ I've also been a featured "edutainment" speaker at Communication Central's Be a Better Freelancer® conference. • No One Can Tell Your Story Like You Can – (If Only You Can Get an Audience) deals with optimizing the content of one's online presence. • SEO – Star Editorial Omnipresence is about increasing one's SERP (search engine ranking position) by way of multiple, cross-linked online profiles. "Chris's lively, practical [PowerPoint] presentation was a big hit with attendees and an excellent demonstration of his skill in mentoring colleagues in how to present ourselves effectively in the digital world. His tips on maximizing a digital presence and branding were invaluable." Ruth Thaler-Carter, Organizer
First up was tackling a report describing how Sternum helps #medicaldevice manufacturers (MDMs) and health delivery organizations (HDOs) meet new #FDA and #MITRE requirements addressed in their updated "Medical Device Cybersecurity Regional Incident Preparedness and Response Playbook." The playbook is a tool for collaboratively addressing limitations faced by HDOs in managing device-level cybersecurity threats. MDMs that use Sternum empower HDOs with secure-by-design devices; they’re protected from zero-days—a key element of a vulnerability management and threat eradication program. Sternum also provides granular, real-time data for visibility into cyberattacks, incidents, and device integrity.
I'm the editor of several case studies, cybersecurity research reports, solution briefs, datasheets, eBooks and other marketing collateral for Uptycs. I've also licensed my customized style guide to the company; it consists of both static and dynamic (living document) components. "Your [developers' laptops are] just a hop away from [your] cloud infrastructure...Uptycs reduces [cyber] risk by prioritizing your responses to threats, vulnerabilities, misconfigurations, sensitive data exposure, and compliance mandates across your modern attack surface—all from a single platform, UI, and data model. This includes the ability to tie together threat activity as it traverses on-prem and cloud boundaries, thus delivering a more cohesive enterprise-wide security posture.
I'm the author of blog posts and ebooks, as well as an editor of industrial cybersecurity reports. OTORIO delivers industrial cyber security and digital risk-management solutions and services to the likes of Dell, Cisco, ANDRITZ, Fortinet, Intel, OPSWAT, and many others. Its RAM2 solution provides complete asset visibility across your entire IT–OT–IIoT environment and greatly facilitates collaboration among disparate teams.
I enjoyed a prior long-term relationship with Securonix' new content manager when she was employed by a different cybersecurity solution provider, My first assignment was to edit a 32-pp. report on cybersecurity threats for Securonix. #isntthatwrite