Chris Meyer

Chief Strategy & Transformation Officer

Munich, Bavaria, Germany

About

C-Level executive with 20+ years of experience in the mobility, fashion and life-style industry (private equity & corporate). Customer-centric manager with extensive knowledge in retail, ecommerce & omni-channel. Lateral strategic thinker based on multiple years (8) of experience in a top-tier consulting company. Passionate about the consumer, brand-building, growth, digitalization and the related organizational transformation. Known for a pragmatic, results-oriented and culturally versatile leadership-style with a “people-first” attitude. Experienced in handling of complex share-/ stakeholder structures: corporate, private equity, family-owned. Multi-lingual with a wide-ranging international experience (London, San Francisco, Sydney, Amsterdam, Milan, Madrid, Munich, …).

Experience

  • Chief Strategy Officer (CSO) at AVAG Holding SE
    Dec 2022 - Present · 3 yrs 8 mos

    Strategy I Digitalization I Data+KI I Customer I Sustainability

  • Beirat at KG Media Factory GmbH
    Jan 2021 - Present · 5 yrs 7 mos

  • Vorstand at ALLES.AUTO AG
    Dec 2023 - Apr 2025 · 1 yr 5 mos

  • Chief Transformation Officer at Breuninger
    Mar 2021 - Oct 2022 · 1 yr 8 mos

    Vision I Strategy I Online Growth I Digitalization I Organisational Transformation I New Work

  • Managing Director at Hackett London
    Jun 2015 - Sep 2020 · 5 yrs 4 mos

    Member of the Pepe Jeans Group Senior Executive Team - Managing Director / Brand Director, Hackett London - Managing Director / Brand Director, Aston Martin Racing (Apparel License) - Managing Director / Brand Director, Faconnable (Interim)