Sacramento, California, United States
📽️ Content producer and marketing specialist with a unique ability to resourcefully create a wide range of conversion-centric content and diligently organize cross-functional production strategy. 👨🔬 9+ years of eclectic experience across sales and marketing within technology and entertainment leaders and innovators. 🏞️ Passionate about creativity, technology, storytelling, gaming, music, and the environment. 🤹 Skills & Tools: Copywriting & Editing: Google & Microsoft Suites, Copy.ai, ChatGPT, Gemini, Trint, Otter Project Management: Asana, Trello, Notion, Confluence, Slack Content Management Systems (CMS): Wordpress, Webflow, HubSpot, Contentful Social Media: LinkedIn, Twitter (X), Instagram, Reddit, YouTube, Loomly, Google Business, Discord, Twitch Design: Adobe Creative Cloud, Canva, Figma Video Editing & Digital Media: Adobe Premiere Pro, Final Cut Pro, Vimeo, Pro Tools, Zoom Webinars, Veo/Sora Visit my website: chrisesposito.com All views are my own.
#GetWorkDone
● Managed organic social media strategy and production across LinkedIn, X, Facebook, Instagram, Reddit, Glassdoor, and more (over 1,200 distinct social posts in 1 year). ● Drove over $4.7M in total pipeline in under 1 year. ● Increased engagement rate to over 10% in under 1 year. ● Doubled following on LinkedIn in 1 year. ● Refreshed brand image on all social media channels in close collaboration with brand and creative teams.
● Launched “expert perspective” program, interviewing top minds in the supply chain (CPO of Colgate, VP Alliances at Salesforce) to create engaging articles and video-centric social posts that drastically increased brand awareness while capitalizing on complimentary networks. ● Revitalized social media accounts. Increased LinkedIn engagement rate from 3.7% to 9%, reactions from under 30 to over 400/week, clicks from under 200 to over 800/week, and impressions from 5K to 23K/week. ● Produced biweekly “Risk Savvy Report” using Craft’s own complex platform to generate comprehensive insight into the health and trends of the global supply chain, with accompanying articles, social posts, and newsletters to build a stronger pipeline. ● Produced video treatments from existing company content and ongoing webinars to efficiently boost engagement and modernize Craft’s brand. Established methods for producing future video content to scale with the company. ● Supported public relations, human resources, and all company initiatives in internal and external communication and amplification of company resources, news, productions, etc. Streamlined all Marketing programs via Asana, Notion, and supporting tools to promote agile execution. ● Leveraged AI to generate 25+ articles covering supply chain regulation compliance to boost Craft’s SEO.
● Owned and managed blog, video, and social media campaigns. Served as lead editor for all company content (blogs, videos, web pages, case studies, email, CTAs, subscription flow, newsletters, etc.). ● Increased monthly inbound pipeline ARR from $1M to $6M, SALs from 137 to 300+, and SQL conversion rate from 65% to 84% by guiding a diverse team of creatives to steer prospects through our funnel via optimized audience-focused language and branding strategies. ● Saved the company over $100,000/month by creating unique organic content that outperformed previous paid campaigns. Conducted market research, A/B tests, and content audits to prioritize areas of growth, exceed KPIs, and efficiently utilize marketing resources/budget. Increased subscription conversion rate by 400%. ● Launched and managed video & webinar programs. Created 40+ tailored videos through script writing, design, storyboarding, hosting, recording, and editing. Averaged ~200 participants per webinar and catalyzed earned media performance by fostering joint-marketing content campaigns with partners. ● Collaborated with product marketing and an elite internal tiger team to curate GTM, ABM, and growth marketing strategies, and solidify personas and ICPs, enhancing overall marketing strategy. ● Bridged cross-functional stakeholders (design, sales, writers, product) in company-wide marketing efforts through an agile sprint structure, complimenting a fast-paced, remote startup environment. ● Organized and standardized design assets and content strategy through a complex company rebrand.
● Created compelling copy for social media, blogs, and web pages while managing SEO, PR, and media agencies to standardize and optimize written content to audience-centric language and topics. ● Drove a 300% surge in organic blog and social media traffic by strategically aligning the company's content with customer pain points and curiosities. ● Generated evergreen, repurposable content from interviews with key company stakeholders that boosted brand relatability and trust. ● Translated complex technical concepts into simple illustrations and analogies.
● Led a partner-focused content program, including videos, blogs, social posts, case studies, webinars, and design assets formed from captivating interviews with high-value clients and partners. ● Oversaw international field marketing campaigns, including production and promotion for events, print, direct mailers, report blogs, merchandise, user conferences, and company programs.
● Built and scaled an omnichannel marketing department alongside CMO. ● Established a foundation of product-based content on multiple channels, including social media, blog, design, email, and a podcast and video series.