New York City Metropolitan Area
Senior product leader with 10+ years of experience building online, high-volume & consumer-driven lead generation products at Bankrate.com, Cars.com, Apartments.com and Cappex.com. Currently lead the mortgage product at Bankrate, recently acquired by Red Ventures. Prior to Bankrate, grew ed-tech startup Cappex.com to profitability by connecting more than 7.5 million students with 750 university clients in the U.S. and 8 other countries. As VP Product at Apartments.com, led product team to successful product launches and redesigns that increased conversion 25%. Launched Cars.com’s consumer e-commerce business. BS, Journalism, Northwestern University. MBA, Kellogg School of Management. Specialties: Consumer internet products (b2b, b2c and marketplace), product vision, product roadmaps, prioritization, product team leadership, Agile development process, general management, budgeting, entrepreneurship, operations management, strategy & business development, conversion optimization, online marketing, personnel management, product planning, hiring product managers, Salesforce.com, Web analytics, SQL.
Lead product development strategy and execution for Bankrate.com’s mortgage products, including rate tables, content, calculators and lead funnels across desktop, tablet and mobile.
Independent consultant in product management, startup growth and business operations.
President & CEO of profitable ed-tech startup in the college admissions space. Hired, managed and developed core executive team including marketing, product development, HR, finance, technology, sales and operations. Highlights: • Led 65-person company to profitability and market leadership in the college admissions & scholarships space. Built sales team that captured 35%+ market share with more than 750 clients in 8 countries. • Increased revenue 25%+ YOY through transformation of business model from recurring, fixed subscriptions to volume-based pricing on a per-lead basis. • Conceptualized and executed marketing programs (SEO, affiliate, direct) driving 1MM+ student registrations and 5MM+ inquiries to colleges per year. 25% of targeted audience joins Cappex annually. • Launched algorithmic tool and other product enhancements that increased inquiry generation per registered user by more than 40%. Led marketing, product and technology teams in that effort. • Introduced lifecycle marketing program to increase repeat visits, social activity and site engagement by more than 20%. Reduced customer acquisition costs by 15% through optimization of paid channels.
• Transformed business model from for-profit lead generation to recurring subscriptions from 760+ not-for-profit institutions across 8 countries. • Expanded market share over 3-year period and achieved profitability while establishing company as the leader in online college admissions recruiting for traditional not-for-profit schools. • Launched College Greenlight, a companion service to Cappex that helps 150 top-tier institutions connect with first generation and traditionally underserved students supported by a network of 1,000 community-based organizations. • Managed acquisition of STARS Online, a SaaS-based online scholarship management platform (successfully divested in 2015).
• Implemented fulfillment process for company’s core lead generation products. • Expanded company footprint globally through acquisition of StudyinBritain.com, which expanded client base to colleges in the UK and Ireland.