Chris Lansford

Semi-Capable

Boise, Idaho, United States

About

I've recently left ASM and am looking forward to what comes next. I have a history of successful Sales, R&D, and manufacturing roles in the Semiconductor industry. Strategic, innovative, and transformative, I've shepherded ideas from twinkle-in-the-eye, through R&D, to production, and have built high-performing teams to out-execute and out-innovate the competition. I've led teams as big as 500 but have also enjoyed being on more focused teams driving important work. I worked 12 years at AMD/Spansion (technical roles, first logic, then memory), 12 years at Novellus/Lam (2 Field Technology stints and a Product Group role), and 3 years at ASM (Sales and Marketing). At ASM, I led the Intel/Micron world-wide account organization for over 2 years and then had a Technical Marketing role in the OCTO organization until my role was eliminated in a reorg. My most recent marketing work included deep diving into industry technology inflections, improving Sales Strategies company-wide, helping Field and Product teams work together more seamlessly, and piloting projects to use AI to differentiate. I serve on boards for Cerium Labs (Austin) and Sigenic (Singapore), who are both preparing for major new corporate inflections.

Experience

  • Consulting and Advisory Boards at SIGENIC PTE LTD
    Jun 2024 - Present · 2 yrs 2 mos

    Advising Cerium Labs (Austin) and Sigenic (Singapore) on strategic issues. Also several consulting or deal advisor engagements a week for anonymous clients--contact me via Services page or InMail if interested.

  • ASM (2 yrs 11 mos)
    • Vice President, Technical Marketing
      Jan 2024 - Jul 2024 · 7 mos

      Help align tool roadmaps and sales strategies for upcoming technology inflections. Use customer opportunity sizing to model future ASM business and distribute resources. Transform competitive intelligence into actions. Push and pull information across Executive Staff, Business Unit, and Field silos including deep dives on AI, Chinese equipment makers, and the gate-all-around and 3D-DRAM inflections.

    • Vice President, Sales
      Sep 2021 - Jan 2024 · 2 yrs 5 mos

      Led a support team of sales, process, and service professionals for key North American logic and memory accounts at ASM. Grew the team from 304 to 480 heads as we won business.

  • Lam Research (9 yrs 5 mos)
    • Managing Director
      Jul 2020 - Sep 2021 · 1 yr 3 mos

      Led the Field Process Engineering team supporting all Lam products at YMTC.

    • Sr. Director of Technology
      Jun 2019 - Jul 2020 · 1 yr 2 mos

      Joint Account Team/Product Group role focused on integrated-technology solutions for high-aspect ratio challenges.

    • Sr. Director of Technology
      Feb 2016 - Jun 2019 · 3 yrs 5 mos

      Oversaw process development for Lam (all products) in support of Micron-family companies world-wide.

  • Sr. Technologist at Novellus Systems
    May 2011 - Oct 2012 · 1 yr 6 mos

    Coordinated technology development between Novellus and Micron (including allied companies like IM Flash Technologies, Inotera, and Nanya).

  • Sr. Member of Technical Staff at Spansion
    Jan 2000 - May 2011 · 11 yrs 5 mos

    At Spansion's Fab25 (formerly AMD), experience in Photo, Etch, CMP, and Integration modules. Most recently process owner for all metrology, LPCVD furnaces, and Centura processes in the Diffusion module. Extensive process control development and a 6-sigma black belt.